What Is X/Twitter Premium? Price, Tiers, and Benefits Explained

If you spend a lot of time scrolling through X (formerly Twitter), you’ve probably seen more blue checkmarks on profiles or noticed ads promoting X Premium. This subscription service unlocks exclusive features, fewer ads, advanced tools for creators, and even new ways to make money on the platform.

In this guide, I’ll break down everything about X Premium, including its tiers (Basic, Premium, and Premium Plus), key features, pricing across regions, and how to buy or cancel a subscription. Whether you’re a casual user or building a serious audience, this will help you decide if X Premium is worth it.

What Is X Premium and Premium Plus?

X Premium, formerly known as Twitter Blue, launched in 2021 and has since expanded under Elon Musk’s leadership. It’s a paid membership designed to enhance your experience with tools like editing posts, longer uploads, and boosted visibility.

There are three subscription levels:

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• Basic: The entry plan with essentials like post editing and longer uploads.
• Premium: Adds monetization tools, fewer ads, and the blue checkmark.
• Premium Plus: The most advanced tier with ad-free browsing, higher AI usage, and exclusive publishing tools.

This shift reflects Musk’s goal of moving away from an ad-only model toward a more sustainable, subscription-based platform that rewards engaged users and creators while reducing spam.

X Premium Subscription Tiers and Cost

X Premium offers monthly and yearly pricing options. Here’s a quick overview of US web pricing (as of now):

Tier	Monthly Cost	Yearly Cost	Quick Perks
Basic	$3	$32	Edit posts, longer uploads, no checkmark
Premium	$8	$84	Blue checkmark, fewer ads, revenue sharing
Premium+	$40	$395	Ad-free, reply boosts, Articles, extra AI tools

Note: Pricing varies by region and platform. For example, in Canada, Basic is $3.75/month, Premium is $10/month, and Premium+ is $56/month. Subscribing on iOS or Android is usually more expensive (~$11/month for Premium) due to app store fees. For the full breakdown by country, check out the official table on X’s help site.

Key Features and Benefits of X Premium

X Premium unlocks a variety of tools to improve your experience. Some are available across all tiers, while others are exclusive to higher levels.

Features Across All Tiers (Basic, Premium, Premium+)

• Edit posts: A 1-hour window to fix text, tags, or media.
• Longer posts: Write up to 25,000 characters.
• Longer video uploads: Share epic clips up to 3 hours long and 8GB in size (1080p quality). This works on the web or iOS app.
• Create a Community: Build your own group for like-minded folks to chat about hobbies, news, or whatever.
• Text formatting: Using bold or italic formatting in a post can help the text stand out.
• Other perks: Bookmark folders, custom icons, Highlights, navigation customization, background video playback, and priority replies.

Features Exclusive to Premium and Premium+

Stepping up to Premium or higher? Here’s where it gets exciting:

• Blue checkmark: This little blue badge appears after X reviews your account for eligibility. It’s a nod that you’re subscribed and active.
• Creator Revenue Sharing: If you’re eligible, earn cash based on how much engagement your posts get from other Premium users.
• Creator Subscriptions: Set up your own monthly subscription service for fans to pay for exclusive content.
• Premium gifting: Surprise a friend by gifting them Premium or Premium+. 
• Reduced ads: Premium cuts ads by about 50% in your For You and Following timelines (but they’re still there in replies or profiles).
• Reply to verified-only posts: Jump into convos limited to verified accounts. 
• ID Verification: Get a government-issued ID check for an extra “ID verified” label, handy for trust-building and avoiding impersonation.
• Access to Media Studio: Manage your uploads like a pro at studio.x.com. 
• Access to X Pro: Fancy multiple timelines, advanced searches, and team account management? This is your jam.
• You will also get an increased Grok usage limit, reader modes, larger reply prioritization, and be able to download videos.

Features Exclusive to Premium Plus

If you’re all-in, Premium+ is the top shelf with these exclusives: 

• Higher Grok usage limits: Access SuperGrok and chat more with X’s AI buddy without hitting caps. 
• Largest reply prioritization: Your replies get bumped up in threads, so you’re more visible. 
• Radar Search: Smarter, deeper searches to find exactly what you need. 
• Articles: Publish long-form pieces right on X, like mini blog posts. 
• Plus, that ad-free experience across most of the app (though sponsored stuff might sneak in occasionally). 
• Advanced analytics  

It’s for power users who want max visibility and minimal distractions. 

Note: Not all X subscriptions’ features are available worldwide and on every platform. 

Is X Premium Worth It?

It depends on how you use the platform:

• Casual users: The free version is probably enough.
• Creators and businesses: Premium is the best balance of features, visibility, and monetization.
• Power users and brands: Premium Plus justifies its higher cost with ad-free browsing, boosted visibility, and publishing tools.

If you’re planning to stay long-term, annual plans save money compared to monthly billing.

X Premium vs. Premium Plus

• Premium ($8/month): Ideal for creators, influencers, and users who want the blue check, reduced ads, and monetization tools.
• Premium+ ($40/month): Built for heavy users, brands, or professionals who need ad-free feeds, top reply boosts, Articles, and advanced AI tools.

If ads annoy you and you need max visibility, Premium+ might be worth it. Otherwise, Premium hits the sweet spot.

How to Buy X Premium

Finally, it’s time to learn how to upgrade your X account. It’s easy, but there are a few hoops to jump through for security. 

Requirements

To subscribe, you’ll need:

• Verify your phone number to associate it with your account 
• An account that’s been active for at least 30 days.
• No recent major changes (like photo or handle updates in the last 3 days).

On iPhone/Android

1. Open the X app and tap your profile picture in the top left. 
2. Select Premium in the menu. 
3. Swipe left to pick your tier (Basic, Premium, or Premium+) and tap Starting at [amount] at the bottom. 
4. Choose Annual plan or Monthly plan and tap Subscribe & pay. 
5. Verify your phone number if you haven’t already.
6. Follow the in-app purchase prompts. It’ll go through Apple or Google Pay.
   

That’s all, you’re subscribed! Features kick in right away, but the checkmark might take a review.

On Web (Cheaper Option)

1. Head to x.com and log in to your account.
2. Click Premium in the side menu.
   
3. Select your tier and billing cycle at the top.
4. Click Subscribe & Pay.
5. Add or confirm your phone number.
6. Enter payment details and confirm.
   

Done and enjoy the perks!

Pro tip: If you change your profile after subscribing, you might lose the checkmark temporarily until it’s re-verified.

How to Switch X Premium Tiers 

Changed your mind? Switching is easy on iOS or the web. Android doesn’t support it directly, so you might need to cancel and resubscribe.

On iPhone 

When you upgrade to X Premium or Premium Plus, you’ll receive a partial prorated refund for the remaining time on your old plan. Downgrading? Keep the current features till your billing cycle ends, then switch. However, you will usually get no refund.

In the app, go to Profile> Premium > Manage subscription, select the new tier, and confirm.

On Web

Upgrading applies your remaining credit to the new tier, so you pay the difference immediately and the new plan kicks in. On the other hand, downgrading occurs only after the cycle ends. You will be charged the updated rate to start the new plan.

From the side menu, hit Premium > Manage, choose the tier, and follow the prompts.

How to Pause or Cancel X Premium

If you no longer need the paid subscription, you can cancel it from the X mobile app or web. However, no pausing is allowed. Once you cancel the plan, it takes effect at your billing cycle’s end. No refunds for paid time, though.

Go to where you subscribed:

• App (iOS/Android): Profile > Premium > Manage subscription. For refunds or issues, chat with Google or Apple Support directly.
• Web: Access the side menu > Premium > Manage, then cancel.

If you cancel, the blue check remains until the end of your paid period, unless X pulls it for rule violations. I suggest doing it at least 24 hours before renewal to skip charges.

Final Thoughts: Should You Go Premium?

X Premium is designed to make the platform more engaging and rewarding. With features like editing posts, fewer ads, monetization, and AI-powered tools, it’s a good fit for creators and active users.

• Start with Basic or Premium if you’re testing it out.
• Go with Premium+ if you want ad-free browsing, top-tier AI tools, and visibility boosts.

At just $3/month for Basic, it’s accessible, but the real benefits shine at Premium and beyond.

What about you? Are you ready to go Premium?

Related articles worth reading:

• X (formerly Twitter) Not Working on iPhone? 10 Easy Fixes
• Threads vs. Twitter (X): Key Differences You Need to Know
• How to Pin a Post on X (Twitter) on iPhone, iPad, or desktop