YouTube is bringing direct messaging back to its app, allowing users to share videos and chat in one place instead of switching to a separate messaging service.
After several months of testing, the feature is now rolling out to users in the United States, United Kingdom, Brazil, and Singapore.
Messaging returns to YouTube
Once the feature becomes available, users will see a new messaging icon in the top-right corner of the YouTube app.
Chats are built around videos, Shorts, and livestreams, allowing users to discuss content without leaving YouTube. However, unlike traditional messaging platforms, users cannot start conversations with just anyone on YouTube. Instead, they must first invite someone through a unique link shared via another messaging app or service.
Each invite link remains valid for seven days, and recipients must tap “Allow messaging” before a chat can be created. Conversations cannot begin until the invitation is accepted.
Users can also share unlisted videos through chats, although private videos are not supported.
The invite-only system appears to be designed to reduce unwanted messages while giving users more control over who can contact them.
Messaging includes built-in safeguards
The feature is available only to users who are at least 18 years old, and YouTube says all conversations and shared content remain subject to its Community Guidelines.
Users can unsend messages after sending them, block individuals from contacting them again, and report conversations directly from the chat interface.
The new messaging experience also integrates with YouTube’s existing sharing tools. Videos can be shared directly from the platform’s share menu, while notifications alert users when new messages arrive, helping keep conversations within the YouTube app.
YouTube first began testing the feature last November, revisiting an idea it previously abandoned. The company offered a similar direct messaging feature before discontinuing it in 2019. Now, it is giving in-app messaging another chance with a more controlled, invite-only approach.
By keeping video sharing and discussions inside the platform, YouTube appears to be looking for new ways to increase engagement while reducing the need for users to switch between apps.
Would you use YouTube’s built-in messaging feature, or would you still prefer sharing videos through WhatsApp, iMessage, Telegram, or another messaging app? Share your thoughts in the comments below.
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