Which Apple Watch to buy in 2023?

Which Apple Watch to buy in 2023

Are you looking for the perfect Apple Watch for your needs? With so many models and features available, deciding which Apple Watch is right for you can be overwhelming. In this blog, I will discuss the options available and provide insights into what to look for when purchasing. So, whether you’re looking for a fitness companion, a smartwatch packed with features, or something affordable, it’ll help you find the best Apple Watch for your needs in 2023.

How to choose the right Apple Watch

How to choose the right Apple Watch

Apple Watch is the best wearable to pair with an iPhone. In 2022, Apple launched three new models: Apple Watch Ultra, Apple Watch Series 8, and Apple Watch SE 2. But which Apple Watch is the best of the lot?

Your fitness routine, budget, watch build material, and even your wrist size will all affect which Apple Watch is ideal for you. With so many possibilities, it isn’t always true that the newest is the best. Apple launched different models for specific people, so you may have an older one that is still useful and valuable.

First, evaluate your needs and preferences and match them with the Watch features. All newer Apple Watches have the most current features, such as always-on screens, sophisticated sensors, updated software, and additional sports tools.

Another factor to consider when purchasing a new Apple Watch is its pricing. Apple usually charges more for its new models and stops selling the old model. However, you can still get them at several e-commerce stores (sometimes for a significant discount). These watches offer similar appearances and features. 

So, let’s see which is best for you and if the cheaper old models are suitable.

1. Apple Watch Ultra – Best for sports and adventure lovers

Apple Watch Ultra 49mm
  • Display: 1.9″ OLED
  • Build: Titanium frame
  • Processor: S8
  • Storage: 32GB
  • Battery: 542 mAh
  • IP rating: IP6X; Water-resistant to 100m and swim-proof to 40m

Apple Watch Ultra is the ultimate outdoor sports watch meant to sustain rugged use. If you want to engage in outdoor activities, this is undoubtedly the finest Apple Watch to buy. It is certified to the MIL-STD-810H military standard for sturdiness. You will get a flat sapphire crystal display with a 49-mm impact-resistant titanium shell. 

It offers unique features like a dual-frequency GPS system, Siren, Depth app, Night Mode, etc. Also, the Action button allows access to a range of customizable functions. Besides, three built-in microphones with unique wind-reduction algorithms let you take work calls hassle-free.

The best part is that Apple Watch Ultra offers 60 hours of battery life. So, overall it is pricey yet effective. Nevertheless, after extensive testing, I can confidently say if you equip Apple Watch with accessories, it is the most excellent wearable from Apple.


  • Large display
  • Useful Action button
  • Great features for outdoor activities
  • Extended battery life


  • Expensive

Check out on Amazon

2. Apple Watch Series 8 – Health-focused

Apple Watch Series 8 45mm
  • Display: 1.69 / 1.9″ OLED
  • Build: Stainless steel frame
  • Processor: S8 chip
  • Storage: 32GB
  • Battery: 308 mAh
  • IP rating: IP6X; Water-resistant to 50m

If you want to know which Apple Watch a woman should buy, Apple Watch Series 8 is ideal. It offers menstruation cycle tracking and lets you monitor your fertility window. Besides, there are life-saving features like Crash Detection and health monitoring features such as ECG, nightly wrist temperature tracking, Heart Rate Zone tracking, Cardio Recovery, etc. 

So, it’s best for older people to stay safe and healthy. 

Though it’s a good all-arounder with all essential functionalities, you don’t need to upgrade if you currently have an Apple Watch Series 7. WatchOS 9 has the majority of the new features, not the hardware. Only the dedicated temperature sensors and three new stainless steel finishes are significant additions to Series 8.


  • Full of fitness and health-focused features
  • Advanced temperature sensors
  • Menstruation and ovulation cycle tracking
  • New workout interface


  • Not much upgrade from Apple Watch Series 7

Check out on Amazon

3. Apple Watch SE (2nd gen) – Affordable

Apple Watch SE 2nd Gen 40mm
  • Display: 1.78″ OLED
  • Build: Aluminum frame
  • Processor: S8 chip
  • Storage: 32GB
  • Battery: 296 mAh
  • IP rating: Water-resistant to 50m

The SE Watch is Apple’s entry-level model. It’s recommended for people who want to have an Apple Watch but are tight on budget and not so health or sports-focused. Apple Watch SE 2nd gen lacks unique features like a blood oxygen meter, ECG, periods cycle tracking, and the ultrawideband chip for AirTags. Also, the display is smaller and not IP6X certified like the other two Apple Watch.

However, it incorporates the most recent S8 chip and all common WatchOS 9 features like Low Power mode. So, if you don’t need the Always on display and particular health or outdoor-specific features, it’s the best Apple Watch to buy. 

Its 40-mm case size with a nylon back makes it lighter. Also, the 1000 nits bright display is crisp. Surprisingly, the battery here outperformed expectations, lasting around two days. So, SE will suit you perfectly if you only want a basic smartwatch.


  • Light and beginner-friendly
  • Latest chipset
  • Affordable with all features
  • Color-matched casing


  • No Always-on display and ECG
  • Not IP6 certified

Check out on Amazon

4. Apple Watch Series 7 – Get more for less

Apple Watch Series 7 41mm
  • Display: 1.69 / 1.9″ OLED
  • Build: Stainless steel frame
  • Processor: S7 chip
  • Storage: 32GB
  • Battery: 309 mAh
  • IP rating: IP6X; Water-resistant to 50m

Series 7 was one of the finest sports watches last year, thanks to its improved water- and dust resistance, updated algorithms, larger screen, fitness tracking modes, and full-size keyboard for messaging. It apparently looks the same as the Series 8 and offers all WatchOS 9 features.  

The only shortcoming is its S7 chipset. Apple has discontinued selling it, and you may get it in e-commerce stores. So, I suggest purchasing it only at discounted prices under $300.


  • Offers the same features as Series 8 at a lesser price
  • Supports WatchOS 9
  • Good battery life


  • No temperature sensors
  • Supports Bluetooth 5.0

Check out on Amazon

Are older versions of Apple Watch still worth buying?

Apple Watch Series 1, Series 2, or Series 3 is now only available on resale websites. So, they are not worth the money. Furthermore, you cannot purchase them for your family since Family Setup only works on Series 4 and above. Also, these watches have cellular capabilities, but neither is waterproof nor compatible with WatchOS 9. 

Old version Apple Watch

What is the ideal Apple Watch for 2023?

All Apple Watches will have almost similar basic features and quality standards. However, depending on your needs, you may decide whether to get the powerful Apple Watch Ultra or the affordable Apple Watch Series 8.

It’s okay if you want an Apple Watch but cannot afford the Apple Watch 8. However, the Apple Watch SE 2 is excellent since not everyone requires blood oxygen and ECG monitoring. Besides, the Ultra is the obvious choice if you want adventure features, such as sirens, a dive computer, etc.

If you’re searching for something premium, consider the Apple Watch Hermès edition. It offers the same functionality as Series 8 in addition to exclusive bands and watch faces.

While Apple may not sell every model, some stores still sell Apple Watch Series 7. If you want to experience Series 8 at a lesser price, go for it. The Series 7 still has essential functionality and software support, making it valuable.


Do you need an iPhone to use an Apple Watch?

No. There are plenty of things the Apple Watch can do without an iPhone. So, you don’t need to buy an iPhone to experience Apple Watch.

Which Apple Watch impressed you?

I started with an Apple Watch SE and later bought the Apple Watch Series 8 for my mom. Let me know which was/will be your first Apple Watch in the comments. Moreover, if you are looking for cases, bands, and other accessories for your Apple Watch, go through our expert guides.

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Author Profile

Ava is an enthusiastic consumer tech writer coming from a technical background. She loves to explore and research new Apple products & accessories and help readers easily decode the tech. Along with studying, her weekend plan includes binge-watching anime.

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