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Netflix’s Apple TV app gets a major refresh with version 3.0, featuring a sleek new design, interactive previews, and smarter recommendations for a more personalized viewing experience.
Netflix has officially completed the rollout of its redesigned interface for Apple TV with version 3.0 of the Netflix app. This marks the end of a months-long redesign deployment that began on other TV platforms earlier this year. The redesigned interface has been in testing since last year.
The updated home screen now centers on a cleaner, more spacious design aimed at putting titles front and center. A horizontal top menu with Search, Home, Shows, Movies, Games, and My Netflix replaces the left-hand sidebar Apple TV viewers have been using since 2018.
In another tweak, Netflix has folded My List into the My Netflix tab, reducing menu-hopping for users keeping track of favorites. The featured program now dominates the middle of the screen in a large standalone card, displaying expanded details like release dates and full synopses.
Title tiles have shifted from static thumbnails to interactive previews that expand when highlighted, showing a trailer and description. Within each category, a larger lead card now gives quick overviews before diving into the full catalog.
Much of the redesign focuses on surfacing the right content at the right time. Netflix says recommendations now adapt more closely to a user’s current mood or viewing habits. Contextual labels such as “Recent Additions” or “No. 3 in Movies” help explain why certain titles are appearing in the feed, something Netflix’s interface has historically left opaque.
The update requires Apple TV running tvOS 17 or newer. While most devices will update the Netflix app automatically, users who don’t see the new interface can trigger a manual update through the Apple TV App Store.
Separate from the Apple TV redesign, Netflix is testing an opt-in beta for iOS that uses generative AI to improve search. The feature allows conversational prompts like “show me something funny and upbeat,” potentially replacing the rigid keyword searches the service has relied on for years.
Netflix hasn’t committed to a release timeline for the AI search tool. But taken together, the Apple TV refresh and mobile experiments suggest the company is pushing toward a more personalized, visually rich way to navigate its library, though some viewers may still prefer the speed of simpler, old-school menus.
Would a more dynamic Netflix interface change how you browse? Share your thoughts below.