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Google and Apple’s $20 billion search deal survives Antitrust Ruling

A U.S. judge ruled Google can keep its $20B search deal with Apple, but banned exclusivity. The companies must renegotiate terms annually under antitrust rules.

Key Takeaways:

  • Apple’s Search Deal Survives Major Ruling: Apple’s multi-billion-dollar agreement with Google to be the default search engine remains in place after a major U.S. antitrust decision, though with new restrictions.
  • Judge’s Ruling Details on Payments and Exclusivity: Google can continue paying Apple for the default search position if the deals are non-exclusive and renewed annually, preventing monopolistic practices.
  • Restrictions Imposed on Google: Google is prohibited from demanding exclusivity, tying search to specific apps, offering atypical incentives, or enforcing long-term defaults, thus opening the market to rivals.
  • Impact of AI on Search Monopoly: The rise of generative AI like ChatGPT has challenged Google’s dominance, prompting the court to consider future competition from AI-powered search alternatives.
  • Market and Future Outlook: Stock prices of Google and Apple rose following the ruling, but potential legal appeals and possibly a Supreme Court case indicate ongoing legal battles over search practices.

Apple’s multi‑billion‑dollar deal with Google to keep its search engine as the default on Safari has survived a major antitrust ruling in the U.S. After months of speculation that the agreement might be banned outright, Judge Amit Mehta’s decision left Apple’s revenue stream largely untouched, while still imposing new restrictions on Google’s practices.

What The Judge Decided

The Justice Department had argued Google’s payments to Apple, worth more than $20 billion a year, were illegal efforts to maintain a monopoly in search. Last year, Mehta agreed that Google was a monopolist, but this week’s remedies ruling took a different approach. Instead of banning payments, Mehta said Google can keep paying Apple to be the default search option, as long as those deals aren’t exclusive.

That single word: exclusive, was key. Apple can still collect billions each year, but Google can’t stop Apple from offering rival engines like DuckDuckGo or even generative AI options in the future. Payments for default placement are allowed, but only on a one‑year basis, giving competitors an annual shot at winning the slot.

What Google Can’t Do

The ruling sets limits:

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  • No exclusivity. Google can’t demand to be the only option, nor tie Search to apps like Chrome or Gemini.
  • No exclusivity‑based incentives. Revenue‑share bonuses or higher payouts tied to exclusivity are banned.
  • Defaults capped at 12 months. Apple must be free to reconsider search partners every year.
  • Google must share some search data with competitors, giving rivals a better shot at improving their own products.

Why AI Changed the Calculus

Judge Mehta acknowledged that the rise of generative AI reshaped the case. With tools like OpenAI’s ChatGPT offering an alternative to traditional search, the court suggested Google’s dominance isn’t as secure as it once was. “Here the court is asked to gaze into a crystal ball and look to the future. Not exactly a judge’s forte,” Mehta wrote, pointing to AI as a new source of competition.

Market Reaction And What’s Next

Investors cheered the ruling. Alphabet shares jumped more than 7%, while Apple rose about 3% in after‑hours trading. The outcome is a clear relief for Apple, which avoids losing a key piece of its services revenue, and for Google, which keeps its most important distribution deal intact.

Still, the Justice Department could appeal, and the case is widely expected to end up before the Supreme Court. Google has already said it plans to challenge parts of the ruling. 

Ravi Teja KNTS
Ravi Teja KNTS

I’ve been writing about tech for over 5 years, with 1000+ articles published so far. From iPhones and MacBooks to Android phones and AI tools, I’ve always enjoyed turning complicated features into simple, jargon-free guides. Recently, I switched sides and joined the Apple camp. Whether you want to try out new features, catch up on the latest news, or tweak your Apple devices, I’m here to help you get the most out of your tech.

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