Apple September Event 2025: Date, Time, and Everything We Expect to See

Every September, Apple kicks off the tech season with a headline event that sets the tone for the year. It’s the moment we usually meet the latest iPhones, see what’s new with the Apple Watch, and get the official release of major software updates.

This year is shaping up to be no different, and possibly even bigger.

This article covers everything you need to know: the rumored date and time, how to tune in, and all the hardware we expect to see on stage, from the iPhone 17 lineup to a possible “one more thing.”

When Is the Apple September 2025 Event?

The date isn’t official yet, but September 9 is looking very likely.

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The in-person portion should happen at Apple Park in Cupertino, with a livestream kicking off at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST / 10:30 p.m. IST.

Apple has a pattern of sending invites about two weeks ahead, so August 25 is when we’ll probably get official confirmation.

Where and How to Watch the Apple September 2025 Event

There are plenty of ways to catch the keynote live:

• Apple’s Website: Watch it live or replay it later at apple.com/apple-events.
• YouTube: Stream live or watch past events on Apple’s official channel.
• Apple TV App: Available across Apple devices and some smart TVs.
• Vision Pro: Apple may offer an immersive experience for headset owners.
• In Person at Apple Park: Invite-only, typically for press, developers, and contest winners.

The keynote will likely be a pre-recorded presentation, followed by a hands-on demo area for media at Apple Park. 

What Apple Is Expected to Launch

Nothing is official yet, but based on leaks and patterns, here’s what we expect Apple to show off in September.

iPhone 17 Lineup

As usual, the iPhone will take center stage at Apple’s September event. This year’s lineup includes:

• iPhone 17
• iPhone 17 Pro
• iPhone 17 Pro Max
• iPhone 17 Air (replacing the Plus)

The base iPhone 17 could finally get some Pro-level features like a 120Hz ProMotion display and maybe even an Always-On Display, though LTPO panels are still uncertain.

Expect a slightly bigger 6.3-inch screen with Samsung’s new M14 OLED, a sharper 24MP front camera, and Apple’s A19 chip, unless it sticks with the A18, as some rumors claim. Design changes are subtle compared to the rest of the lineup, which is undergoing heavier changes. We can also expect stacked battery tech, Apple’s custom Wi-Fi 7, and Bluetooth 5.3 chips.

Prices across the iPhone 17 lineup might rise by $50 due to tariffs and component costs, but the base model could be an exception and still start at $799.

iPhone 17 Air

This could become Apple’s most talked-about phone this year. The iPhone 17 Air replaces the Plus and might be just 5.5 mm thick, even thinner than the iPhone 6.

Despite its thin frame, it’ll reportedly pack a 6.6-inch display, run on the A19 Pro chip, and support both 120Hz and Always-On Display. 

But this thin design may come with trade-offs. Leaks suggest a smaller 2,800 mAh battery, a single rear camera instead of dual lenses, no bottom speaker, and a slightly weaker GPU with one less core than the Pro models.

If the rumored $50 price hike holds, the iPhone 17 Air could launch at around $950.

iPhone 17 Pro and Pro Max

The biggest visual change on the Pro models could be a new rectangular camera bar that stretches across the back. Apple may also shift the logo slightly lower to fit the new layout.

All three rear cameras, including the telephoto, are expected to be 48MP, while the front camera may be upgraded to 24MP.

Both phones are rumored to run the A19 Pro chip with 12GB of RAM and may include a vapor chamber for improved thermal performance. The iPhone 17 Pro will likely stick with a 6.3-inch screen, while the Pro Max could grow to 6.9 inches. Both displays might also feature anti-reflective coating for better visibility.

The Pro Max may get slightly thicker to fit a larger battery, which could mean longer battery life. Wireless charging is also expected to get faster with Qi2 support up to 35W.

Pricing is expected to start at $1,050 for the Pro and $1,250 for the Pro Max.

Apple Watch Series 11 and Ultra 3

This year’s Apple Watch lineup might not look drastically different, but there are still a few notable upgrades rumored.

The Series 11 is expected to debut with the new S11 chip, though performance boosts may be modest. Design-wise, it should resemble the Series 10 but with thinner bezels, a sleeker case, and a brighter LTPO3 OLED display. Apple might also introduce a new sky blue finish to match the iPhone 17 lineup. The long-rumored MicroLED panel has reportedly been pushed to 2026.

On the health front, this could be the first Apple Watch to support 5G via a MediaTek modem. Blood pressure monitoring may finally arrive, while blood oxygen tracking is uncertain due to Apple’s legal dispute with Masimo.

The Apple Watch Ultra 3 could include a larger display, faster charging, satellite texting, and more wellness tools. Meanwhile, the SE 3 might get a bigger screen and possibly a plastic-bodied budget option.

Pricing is expected to start at $400 for Series 11, $800 for Ultra 3, and $250 for SE 3—though tariffs could nudge those numbers higher.

AirPods Pro 3

After two years, AirPods Pro 2 might finally have a successor. AirPods Pro 3 could feature: slimmer buds, smaller case, hidden status light, front-facing pairing button design-wise.

But more exciting are the ANC and health updates; a new chip could bring stronger ANC, and Apple may add in-ear heart rate and temperature tracking. Also, real-time translation via the iPhone’s Translate app.

iOS 26 might also add Auto-Pause when you fall asleep, better call clarity, audio routing tweaks, and using AirPods as a remote shutter.

Some say it might be delayed to 2026, but with iOS 26 beta code already naming “AirPods Pro 3,” a 2025 launch at $249 still seems likely.

Possible “One More Thing”

We might also get a refreshed Apple TV 4K and the long-awaited HomePod 3. The new HomePod could feature an AI-powered Siri, act as a smart home hub, and maybe even include a built-in display. Still, Apple might hold these back for an October event alongside new Macs and iPads.

Also Read: Apple’s Home Hub Is Ready, But Siri’s Holding It Hostage

Apple September 2025 Event Timeline

Here’s how the timeline may play out:

• August 25: Event invites expected.
• September 9: Apple holds its September keynote at Apple Park.
• September 12: Preorders open for iPhone 17 and new Apple Watches.
• September 15: iOS 26, watchOS 26, and other software updates release.
• September 19: iPhone 17 lineup and new Apple Watches arrive in stores.

And that wraps up everything expected at Apple’s September event. If Apple follows tradition, we’re in for a packed keynote with more than just iPhones. Whether you’re eyeing the thinnest iPhone ever, an AirPods upgrade, or just love watching the yearly tech spectacle, September is the month to mark.