iPhone 17e Leak Reveals Apple’s Budget iPhone Strategy for 2026

Apple seems to have found its new budget lineup with the e-series. After launching the iPhone 16e earlier this year, reports now suggest Apple is already working on the next one—the iPhone 17e.

According to the Korean site The Elec, it could arrive as early as Spring 2026, continuing Apple’s strategy of releasing an affordable iPhone every year. But there’s a catch—Apple might limit production to around 20 million units, similar to how it handled the iPhone 16e and earlier SE models. The reason? Apple doesn’t want its budget phones cannibalizing sales of its more expensive flagship models.

What We Know About the iPhone 17e

As of now, reports indicate it will look similar to the iPhone 16e—or even the iPhone 14. It’s expected to reuse the same 6.1-inch OLED display that debuted with the iPhone 14 in 2022, maintaining a 2532 x 1170 pixel resolution.

For display manufacturing, BOE is expected to handle most of the production, alongside Samsung Display. LG Display might join the supply chain later. Despite past controversies, BOE has been steadily increasing its orders from Apple.

Why Is Apple Launching the e-Series?

Analysts believe it’s all about keeping total iPhone shipments stable at around 220–230 million units per year, which helps Apple stay competitive with Samsung. More iPhones in users’ hands also provide Apple with more user data to enhance AI features in the future.

Apple originally released budget models under the SE branding, using LCD displays. The iPhone 16e was the first budget iPhone to feature OLED, and the upcoming iPhone 17e will continue that trend.

Related: What Does the “e” Mean in iPhone 16e?

Possible Changes in Apple’s Release Strategy

Interestingly, there are rumors that Apple could revamp its release schedule starting in 2027. Renowned analyst Ming-Chi Kuo suggests Apple might begin launching standard iPhones in the spring, while reserving the Pro models for its traditional September event. This would help counter competitors who release their flagship phones earlier in the year.

Final Thoughts

For now, the iPhone 17e is shaping up to be Apple’s next annual budget-friendly iPhone, with a familiar display, an updated chip, and a price likely close to the iPhone 16e’s $600 starting point.

It may not impress those chasing bleeding-edge innovation, but for anyone looking for a reliable iPhone at a lower price, the e-series could become their go-to choice every spring.

Don’t miss these related reads:

• 11 Reasons Why Buying the iPhone 17 Could Be Totally Worth It
• Kuo: Apple to Split iPhone Launches—A Bold New Strategy
• Is the iPhone 16e the End of the iPhone SE Series?