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Apple is doing something rare—asking Vision Pro users what they think of Meta Quest, PlayStation VR, and even Snap Spectacles. Here’s what that means for Apple’s AR future.
Apple is quietly trying to understand what people really think about its Vision Pro—and what makes them choose other headsets or smart glasses instead. This week, some Vision Pro owners received a new kind of survey that asked more than just, “How comfy is your headset?” or “How sharp is the display?”
Apple usually sticks to safe questions in its surveys: Do you use Guest Mode?, Do you like the display clarity?, Which accessories do you use? But this time, it went a step further, asking about competing devices.
Apple Asked If Users Owned These Rival Headsets:
This is the first time Apple has directly acknowledged competitors in its product feedback process.
The survey didn’t stop at VR headsets—it also asked if users owned any smart glasses, such as:
While these aren’t direct Vision Pro rivals, they reveal Apple’s growing interest in smart glasses. The company is clearly benchmarking against Meta’s wearable tech.
If the rumors hold true, Apple’s own AR glasses could debut by 2027. Expected to feature gesture controls, integrated AI, and camera capabilities, these smart glasses aim to merge functionality with minimal design, possibly outclassing Meta’s Ray-Bans.
Interestingly, not all Vision Pro owners received the same set of questions. Some users reported surveys focusing strictly on improving the current Vision Pro, without mentioning Meta or other rival devices.
This variation may be Apple’s way of collecting targeted insights for both its existing XR product and its upcoming wearables.
Apple’s renewed curiosity about user preferences aligns with a detailed roadmap shared by analyst Ming-Chi Kuo. According to his predictions:
Read Kuo’s Full Vision Air and Smart Glasses Roadmap
These developments hint at a much broader strategy. Apple isn’t just refining the Vision Pro—it’s building a long-term AR ecosystem from the ground up.
If you’re wondering how soon you might see these futuristic glasses, here’s everything we know so far: Apple Glasses Release Date and Latest Leaks
Tim Cook has always emphasized AR as the future, and Apple wants to lead it. But to do that, it needs to understand how its competitors are shaping user expectations.
Also Read: Tim Cook’s Vision for AR and How Apple Plans to Beat Meta
By surveying users about Meta Quest, PSVR, and even Echo Frames, Apple is stepping out of its walled garden and listening to its users. It’s no longer about just building great tech—it’s about winning hearts before Meta or Snap does.