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Apple Health+ may arrive in 2026 with AI-powered health coaching, personalized nutrition plans, and wellness tips, potentially rivaling top fitness apps.
Apple could soon be extending its subscription lineup with a new health and wellness service. According to Bloomberg’s Mark Gurman, the company is preparing to introduce Apple Health+ as early as next year, positioning it as a premium tier built on top of the existing Health app for iPhone and iPad.
The centerpiece of Health+ is said to be an AI-driven coach. The service would generate personalized nutrition plans and health suggestions by analyzing user data already collected by the Health app.
Gurman previously expected Apple to debut this platform alongside iOS 19.4, which Apple later renamed iOS 26. That timeline has reportedly slipped, and the service is now pegged for iOS 27 or beyond. Delays like this suggest Apple is either refining the technology or weighing the regulatory and privacy implications before launch.
Apple has not set pricing details yet. If the service does ship, it would join Apple’s expanding roster of paid offerings that already includes Music, TV+, Fitness+, News+, and iCloud+. Given that mix, Health+ would likely fall into a similar monthly range rather than an outlier subscription.
Apple has been threading artificial intelligence deeper into its ecosystem, and Health+ could be another sign of that shift. A subscription built around health data might set a new precedent for digital wellness platforms if handled carefully.
The bigger question is whether Apple can walk the line between offering lifestyle guidance and veering into territory that normally requires medical oversight. A misstep there could open Apple up to criticism from both regulators and health professionals.
If the execution proves thoughtful, however, Health+ could place the iPhone in more direct competition with wellness apps such as Noom and MyFitnessPal, while also reinforcing Apple’s broader pitch that its devices can play a central role in personal healthcare.
Would you put your trust in an AI-driven health coach for nutrition and wellness guidance? Let us know what you think in the comments.