Ferrari has revealed the Luce, its first fully electric car, and the Apple connection is hard to miss. The four-door EV was designed with Sir Jony Ive and Marc Newson at LoveFrom, the creative collective Ive formed after leaving Apple.
The Luce starts at EUR550,000, or about $640,000, according to Reuters. Deliveries are expected to begin in the fourth quarter of 2026.
Ferrari’s official reveal video shows the car’s unusual proportions, light signature, and quiet EV character better than still photos alone.
LoveFrom shaped the car, cabin, and interface
Ferrari says the Luce uses one design language across the exterior, interior, and software interface. That is the part that makes this more than a routine luxury EV launch for Apple watchers.
Ive spent years defining how Apple products looked and felt, from the iMac and iPod to the iPhone. Apple never shipped its own car and eventually ended the Apple Car project, but Ive’s design firm now has its name attached to one of the most closely watched electric cars in the luxury market.
The Luce is not chasing the giant-screen approach common in many EVs. Ferrari describes the cabin as a mix of mechanical buttons, dials, toggles, switches, and digital displays. The three-spoke steering wheel is machined from 100% recycled aluminum, while the center controls lean into physical interaction rather than hiding everything behind glass.
Ferrari is aiming beyond traditional sports-car buyers
The specs are still very Ferrari. The Luce uses four electric motors, makes up to 1,035 horsepower, and has a 122 kWh battery. Ferrari says it can go from 0 to 100 km/h in 2.5 seconds.
But the body tells a different story from a low, two-seat supercar. Reuters reports that the Luce is Ferrari’s first five-seater, with a 600-litre boot and a design meant to appeal to families with very deep pockets. Ferrari is also looking at markets such as China, where EV adoption is already high, and large petrol cars face tougher costs.
That makes the Luce a brand test as much as a technology test. Ferrari has to make an EV feel special without the engine sound and mechanical drama that shaped its reputation. The company is trying to answer that with performance, materials, and a more tactile cabin.
Jony Ive’s post-Apple hardware work is getting bigger
The Ferrari project also lands at a busy moment for Ive. LoveFrom is involved in OpenAI’s hardware ambitions, and OpenAI has been hiring former Apple talent as it works on consumer AI devices.
The Luce gives Ive and LoveFrom a different kind of stage: a production car from a legacy performance brand, priced far beyond the reach of most buyers, but visible enough to influence the design conversation around premium EVs.
Ferrari and LoveFrom first announced their collaboration in 2021. Nearly five years later, the result is a car that will probably divide Ferrari fans. For Apple followers, it is also the closest thing yet to seeing Ive’s car-design instincts leave the studio and head toward customers.
