YouTube is expanding its AI likeness detection program to all users over the age of 18, giving people a new way to monitor the platform for potential deepfakes that use their facial likeness.
The feature works by creating a selfie-style facial scan that YouTube uses to search for videos that may contain AI-generated depictions or lookalikes of a user. If the system finds a possible match, YouTube alerts the user and allows them to request the removal of the content.
The expansion marks a major shift for the program, which previously focused mainly on public figures, creators, journalists, politicians, and entertainment personalities.
YouTube wants to help users detect AI deepfakes
YouTube says the tool is designed to help users identify videos that realistically imitate their appearance using AI.
Once a match is detected, users can review the content and decide whether they want to submit a takedown request. According to YouTube, requests are reviewed under the platform’s privacy policies and take several factors into account.
That includes:
- How realistic the content appears
- Whether the video is labeled as AI-generated
- Whether the person can be clearly identified
- Whether the content falls under parody or satire protections
The company says the tool currently focuses only on facial likeness and does not cover other identifiers, such as voice cloning.
Users can also opt out of the program and request deletion of the facial scan data used for monitoring.
YouTube’s expansion reflects growing concerns around AI deepfakes
The expansion comes as AI-generated deepfakes continue to become more realistic and easier to create.
While many deepfake cases involve celebrities, politicians, and influencers, concerns around impersonation are increasingly affecting ordinary users as well.
There have already been reports of students being targeted with AI-generated deepfakes by classmates, alongside broader concerns around AI-generated abuse and identity misuse online.
YouTube says the expanded rollout is meant to ensure everyday users have access to the same protections previously reserved mostly for public figures, creators, and other high-profile individuals.
Should platforms like YouTube do more to automatically detect and remove AI deepfakes, or should users remain responsible for reporting them? Share your thoughts in the comments below.
