From its first iPhone to the latest iPhone 7, Apple has redefined the smartphone. Till the date, Apple has launched sixteen variants of iPhone, and this can be a perfect junction from where Apple can look back and forward.
It all began with a secret project that involved a team of 1000 employees, who were assigned to work on “Project Purple” way back in 2004. And it took them three years to finally come out with an excellent piece of communication – iPhone 1 or iPhone 1G or iPhone 2G on June 29, 2007. Since then, there is no looking back for Apple as every year, and the brand has introduced new iPhone for consumers.
Earlier, Steve Jobs had plans to introduce a tablet like the iPad, but then he changed his mind and involved Jonathan Ive, who had already iMac and iPod.
The first iPhone received a huge response from consumers and its sales records temporarily surpassed those of other leading mobile brands. For a short period, Apple became the third largest mobile manufacturer regarding revenue.
At present, Apple is leading the smartphone market with two of its latest iPhones. And People are dying to see these 2 latest phones in their hands.
Apart from its consistency in launching iPhones, Apple has also remained consistent in its strategy to launch phones. Unlike other brands, which frequently launch variants, Apple introduces one or two iPhones every year. However, Apple’s iPhones are quite costlier than its competitors’. This simplification of the product line has yielded better results for iPhone as consumers warmly welcome the new iPhone, which is launched almost after a year.
Today, iPhone is an unbeatable player in the smartphone world, where technology, design, user-interface and price play the key role. Let’s we explore these two latest phone iPhone 7 and iPhone 7 Plus.