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Key Takeaways:

What It Is: Instagram Blend creates a private, shared Reels feed for you and a friend, curating content based on your combined viewing habits and mutual interests.
How It Works: The feature analyzes Reels you’ve both shared and liked, then algorithmically generates a new, personalized feed for your chat that refreshes daily.
How to Set It Up: To start a Blend, simply open a DM chat, type “Blend,” and send the invite. The shared feed is created once your friend accepts.
Interacting with the Feed: After setting up a Blend, you can access the special feed from your DM chat and interact with the Reels by liking, sharing, or commenting.
How to Leave a Blend: If you wish to stop a shared feed, you can leave the Blend at any time through the chat’s settings menu, which removes it for both users.

Let’s face it — your Instagram DMs are probably filled with more random Reels than actual conversations. It’s like your chat window has turned into a chaotic video archive. That’s where Instagram’s new Blend feature steps in to make things fun again.

Instagram Blend lets you and your friends enjoy a custom Reels feed inside DMs, curated based on what you both love watching. Here’s everything you need to know to get started.

What is Instagram Blend and how does it work?

Instagram Blend turns Reel discovery into a collaborative experience by creating a shared feed between friends. Instead of individually sending Reels, Blend merges your and your friend’s viewing habits into one personalized feed.

Here’s how it works:

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Start a Blend in a one-on-one or group DM.
Instagram creates a Reels feed tailored to everyone’s preferences in the chat.
The feed refreshes daily to keep things exciting.
Reels are tagged with the person or people they were originally matched with, giving everyone context.

It’s important to note that Blend requires mutual participation. You send an invite, and others must accept it to activate the feature.

How to use Instagram Blend feature

To use Instagram Blend on your iPhone or Android, you must first send invites or accept them when the other person in the chat sends one.

How to set up Instagram Blend

As mentioned, you must initiate a Blend in an Instagram DM conversation to start discovering Reels with friends in a shared feed, curated from what you both enjoy watching.

Here’s how you can:

Open the Instagram app and head to the DM section.
Here, open either of the one-on-one or group chat you want to start the Instagram Blend in.
Tap the Blend icon next to the call and video call icons at the top menubar.
Tap the Invite button that appears on the introductory screen.

Now that you have sent the invite, the person in the one-on-one chat or at least one or more people in the group chat must accept it. Once they do, Instagram will create the Blend for you.

How to view and interact with your Blend feed

Once the Blend is active:

Simply head to the Instagram DM conversation you previously sent the invite in and tap the Blend icon at the top.
You’ll see a dedicated Reels feed curated based on your shared interests.
Swipe through Reels like normal.
Tap to like, share, save, or chat about a Reel with the group.

How to leave an Instagram Blend

Not vibing with your Blend anymore? Want to keep your Reel taste private?

Here’s how to leave a Blend:

Head to the Instagram Blend you want to leave.
Tap the Settings icon at the top right corner.
Tap Leave this Blend.
Finally, tap Leave to confirm.

You’ll instantly exit the shared feed.

Blend it like besties…

Instagram Blend reimagines how we discover content socially. Whether it’s with your closest friend or a group of meme-loving colleagues, Blend helps you explore new content in a way that’s social, curated, and fun.

Try it out. You might just find your next favorite Reel through someone else’s scroll.

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