Keeping track of one’s business and ensuring its growth has become more prominent than ever. Competition is getting stiffer each day, and planning a strategy is not enough. One must have a proper medium to execute their plans.
If you’re worried about your business and want to take a leap toward success, you’re in the right place. With this, I present you the best digital marketing apps for iPhone and iPad that can help you boost and scale your business.
- WhatsApp Business
- Google Analytics
- Meta Business Suite
1. Notion – Editor’s choice
This app has been designed especially for digital marketers who need an all-in-one tool to manage their projects and collaborate with their teams. Notion enables digital marketers to take quick and organized notes, create task lists and reminders, and manage databases of customer profiles, product launches, and more.
Moreover, Notion has some of the best templates and document collaboration features in the industry. Team members can quickly share documents, assign tasks, and easily view and edit workspaces together in real time.
With its drag-and-drop capabilities and clear navigation system, users can easily organize their documents, task lists, and notes. The app also includes powerful task-management features like subtasks, comment threads, and task assignments with deadline reminders. In addition, the app also supports version control, allowing users to restore previous versions of their documents and track changes easily.
- Unlimited storage available
- Organized UI
- The app keeps regularly updated
- Lacks a few essential features
- Offline mode unavailable
Price: Free (In-app purchases start at $4.99)
2. WhatsApp Business – Simple online marketing app for iPhone
WhatsApp Business provides a secure and easy way to communicate with customers as well as respond to their inquiries in real-time. It also allows you to share pictures, videos, and payment details through the app. This makes it easy to create campaigns, monitor customer engagement, and get customer feedback.
It is preloaded with various analytics tools to help digital marketers track their success. It can be integrated with other marketing tools, such as CRM and expense tracking sheets, making it easier to manage campaigns and follow-up activities. The platform also allows marketers to create voice statuses and broadcasts, as well as set up customer service chatbots to automate answers to frequently asked questions.
- Flawless transactions
- Easy-to-use interface
- Multi-platform support
- Bad traffic management
- Loading issues
Price: Free (In-app purchases start at $4.99)
3. Buffer – Affordable and smooth
Buffer allows marketers to plan and manage social media content for their campaigns on various social media marketing apps, including Twitter, Facebook, Instagram, and LinkedIn. With Buffer, users can easily create custom content, schedule posts, and measure their performance. This feature is especially useful for time-sensitive campaigns.
If you’re running a small business, you might not want to get lost in tricky and bold applications. This app also lets users collaborate with their team and manage posts from a single dashboard. Marketers can save time, provide better content and achieve greater campaign success. All in all, the Buffer app is a great digital marketing app for small businesses looking to stay ahead of their game.
- 24/7 support
- Browser extension available
- Clean UI
- Glitchy location tagging
- Limited features with the free version
Price: Free (In-app purchases start at $5.99)
4. Google Analytics – Free for all
Google Analytics is a powerful and essential tool for digital marketers. This free app offers detailed insights into website visitors and behavior, including demographics, geographic location, and traffic sources. It also enables users to track conversions and measure the success of campaigns. Additionally, this powerful app provides analytics, scheduling, and social media monitoring to keep users updated with the latest trends.
With this app, digital marketers can accurately measure their site’s performance, making it easier for them to improve their campaigns and identify new opportunities. Furthermore, Google Analytics provides an in-depth analysis of user behavior, helping marketers craft customized experiences that resonate with their target audiences. To summarize, whether you’re a novice or an experienced digital marketer, Google Analytics is the perfect iOS app to help you streamline your digital marketing activities.
- Clean interface
- Real-time visitor analysis
- Extremely insightful
- It might take a while to get the hang of the app
- Limited customization
5. Bitly – iOS app to shorten links
Bitly is an incredibly powerful and user-friendly iOS app that enables digital marketers to easily manage their links. The app comes with link-shortening, custom domains, link advertising, and more. Additionally, it makes it incredibly easy to share their links across multiple channels, enabling them to reach a wider audience and potentially drive more conversions.
Bitly provides digital marketers access to a suite of features and tools, making it easy to visualize and engage with their customer base. The app can also be used to monitor strategies, track customer acquisition costs, and measure the effectiveness of campaigns. Users can use this application as a widget and obtain a quick analysis of the links at a glance.
- Accurate metrics
- Widely regarded
- Bad customer support
6. Mailchimp – Email-marketing specialist
Sending and tracking email marketing campaigns gets easy with Mailchimp. It offers a range of features such as customizable email templates, segmentation, audience targeting, CRM integrations, reporting and analytics, and much more. Additionally, digital marketers can test and refine campaigns based on user data, allowing them to make better strategic decisions.
The app also includes powerful automation capabilities, allowing users to set up automated emails and newsletters to keep their leads and customers hooked to their brand. With its simple and intuitive interface, Mailchimp is an excellent choice for digital marketers looking to optimize their campaigns and maximize their results.
- Provides a deeper analysis of sales and marketing performance
- Enabled with email automation
- Generates actionable recommendations
- There’s a steep learning curve
- Buggy on iPhone
7. Slack – Business-oriented iPhone app
Slack offers a suite of tools that make it easy to communicate and collaborate with co-workers and colleagues. With Slack, users can quickly share files, start conversations, and create virtual rooms for team collaboration. Digital marketers can use Slack to get feedback from the team and stay attentive to all team updates.
In addition to its powerful collaborative features, Slack also has a great user interface. Slack also provides search and archiving features to help you find and review past conversations and files. The app is easy-to-use and highly customizable. You can customize notifications, set Do Not Disturb hours, and more. Further, the app allows digital marketers to quickly create tasks, track team progress, and compile data in a single place.
Slack also offers a variety of integrations, such as Google Calendar and Dropbox, making it easy to move information between different platforms quickly. The new updates have integrated ChatGPT, so you can use slack on steroids on your iPhone.
- Excellent workplace communications
- Highly reliable
- Notifications can be customized
- Does not synchronize with other devices
- Fewer themes to choose from
8. Grammarly – AI writer and editor
Grammarly is an AI-powered writing assistant that helps improve grammar, spelling, and punctuation mistakes. With the help of Grammarly, digital marketers can easily check for errors in their content, optimize their quality and ensure accuracy.
In addition, it has a feature for detecting plagiarism and providing feedback on content readability. As the use of mobile devices continues to rise in digital marketing, having a powerful app like Grammarly to help you achieve maximum accuracy can make a world of difference.
Grammarly can also be integrated with popular content management systems, such as WordPress and Google Docs, allowing marketers to produce content faster and more accurately. The app also has features such as text expansion and automated corrections, allowing marketers to save time and improve quality. In the highly competitive world of digital marketing, having access to a reliable tool such as Grammarly can be a real game changer.
- Real-time suggestions
- Compatible with every platform
- The extension is allocated for all browsers
- Occasional irrelevant suggestions
- The premium model is expensive
Price: Free (In-app purchases start at $29.99)
9. Hootsuite – Best composer and planner
Hootsuite is another social media management and scheduling tool that allows you to manage multiple social media accounts from one dashboard. It is a centralized platform to easily manage all of your digital marketing activities, such as social media posts, campaigns, and other activities. Also, Hootsuite allows users to connect easily with different social media platforms and track analytics.
With Hootsuite, you’ll have a streamlined workflow that keeps you organized and efficient. It also offers a range of analytics and reporting tools, which provide valuable insights into your content. It also helps marketers learn more about their customers and engage them with fun contests, polls, and other activities. Hootsuite can also be used to schedule posts and set up automated messages.
- Ideal for scheduling
- Ease of access to features
- The posts can be reviewed and planned
- The new updates have messed up the UI of the app
- Poor customer support
Price: Free (In-app purchases start at $14.99)
10. Meta Business Suite – Everything in one place
The suite offers comprehensive analytics and tracking tools, which enable digital marketers to make more informed decisions about their online strategy. Also, Meta’s advanced tracking algorithms enable marketers to monitor the effectiveness of their campaigns in real time.
Furthermore, the suite also offers a comprehensive dashboard for tracking progress, making it easy to identify opportunities for improvement and track progress over time. Meta Business Suite provides comprehensive social media management tools.
Moreover, with integrations with popular platforms such as Facebook, Twitter, and Instagram, users can easily manage their social presence, schedule posts, and measure the effectiveness of their campaigns. With Meta’s content marketing tools, digital marketers can more effectively reach their target audiences and maximize the impact of their campaigns.
- Accurate insights
- Integrated with various guides
- Calendar management
- Occasionally buggy
- Delayed support
Digital marketing offers a host of benefits, including cost-effectiveness, increased reach, better targeting, higher engagement, and measurable results.
Digital marketing plays a vital role in boosting the brand name and scaling it across all digital platforms. With the right approach, brands can catch the eyes of their target audience and gain prominence.
The future of digital marketing is looking bright, and the best iPhone and iPad apps for marketing will certainly play a crucial role in making sure companies succeed. It’s also important to stay up to date on the latest trends and tactics in the industry, which can be done with the help of the right medium. By utilizing these apps, digital marketers will have the necessary tools to remain competitive in the ever-evolving digital marketing landscape.
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Yash is a driven individual with a passion for technology and its impact on our world. His aim is to educate and inform others about the newest advancements in technology and how they can benefit society. In consonance, he is deeply indulged in anime and Marvel Cinematic Universe, if not writing.