Apple Pre‑Orders Now Live for iPhone 17e, MacBook Neo, M5 Macs and More
Apple has opened global pre-orders for iPhone 17e, MacBook Neo, M5 Macs, and new Studio Displays. Here are the start times, products, and release date.
Apple has opened global pre‑orders for several newly announced devices, including the iPhone 17e, MacBook Neo, updated MacBook Pro and MacBook Air models with M5 chips, the M4 iPad Air, and two new Studio displays. Orders began at 6:15 a.m. Pacific Time, with shipments and in‑store availability scheduled for March 11.
The devices are available through Apple’s online store worldwide, with pre‑order availability starting simultaneously across regions. Because of that synchronized launch, the exact start time varies by location.
Apple Products Available for Pre‑Order
The current pre‑order wave includes updates across Apple’s phone, tablet, computer, and display lineup.
The newly introduced MacBook Neo is a 13‑inch laptop powered by Apple’s A18 Pro chip. The device starts at $599 and is offered in four colors: Silver, Indigo, Blush, and Citrus.
Apple’s iPhone 17e starts at $599 with 256GB of base storage. The device includes Apple’s A19 chip, MagSafe support, and the company’s C1X modem for cellular connectivity.
Apple is also accepting orders for its new MacBook Pro lineup with M5 Pro and M5 Max chips. Pricing begins at $2,199 for the 14‑inch model and $2,699 for the 16‑inch model, with the update also bringing faster SSD storage.
The MacBook Air has also been refreshed with the M5 chip and now starts at $1,099 with 512GB of base storage.
In tablets, Apple is offering the updated iPad Air with an M4 chip, 12GB of RAM, and Wi‑Fi 7 support, starting at $599.
Apple’s new external displays are also included in the pre‑order window. The Studio Display starts at $1,599 with standard glass or $1,899 with nano‑texture glass, while the Studio Display XDR starts at $3,299 with standard glass or $3,599 with nano‑texture glass. Both displays include Thunderbolt 5 connectivity, with the XDR model adding mini‑LED technology and a 120Hz refresh rate.
Global Pre‑Order Start Times
Apple opens pre-orders worldwide at the same moment. Orders begin at 6:15 a.m. Pacific Time, which converts to different local times depending on region.
| Region | City/local time |
|---|---|
| Los Angeles (United States West) | 6:15 a.m. PST |
| Denver (United States Mountain) | 7:15 a.m. MST |
| Chicago (United States Central) | 8:15 a.m. CST |
| New York (United States East) | 9:15 a.m. EST |
| Vancouver (Canada West) | 6:15 a.m. PST |
| Toronto (Canada East) | 9:15 a.m. EST |
| São Paulo (Brazil East) | 11:15 a.m. BRT |
| London (United Kingdom) | 2:15 p.m. GMT |
| Lisbon (Portugal) | 2:15 p.m. WET |
| Berlin (Germany) | 3:15 p.m. CET |
| Paris (France) | 3:15 p.m. CET |
| Madrid (Spain) | 3:15 p.m. CET |
| Rome (Italy) | 3:15 p.m. CET |
| Amsterdam (Netherlands) | 3:15 p.m. CET |
| Brussels (Belgium) | 3:15 p.m. CET |
| Vienna (Austria) | 3:15 p.m. CET |
| Stockholm (Sweden) | 3:15 p.m. CET |
| Zurich (Switzerland) | 3:15 p.m. CET |
| Warsaw (Poland) | 3:15 p.m. CET |
| Oslo (Norway) | 3:15 p.m. CET |
| Helsinki (Finland) | 4:15 p.m. EET |
| Tallinn / Baltic Region | 4:15 p.m. EET |
| Riyadh (Saudi Arabia) | 5:15 p.m. AST |
| Dubai (UAE) | 6:15 p.m. GST |
| Mumbai / New Delhi (India) | 7:45 p.m. IST |
| Jakarta (Indonesia West) | 9:15 p.m. WIB |
| Singapore | 10:15 p.m. SGT |
| Hong Kong | 10:15 p.m. HKT |
| Beijing / Shanghai (China) | 10:15 p.m. CST |
| Taipei (Taiwan) | 10:15 p.m. CST |
| Seoul (South Korea) | 11:15 p.m. KST |
| Tokyo (Japan) | 11:15 p.m. JST |
| Perth (Australia West) | 10:15 p.m. AWST |
| Sydney / Melbourne (Australia East) | 1:15 a.m. AEDT (Thursday) |
| Auckland (New Zealand) | 3:15 a.m. NZDT (Thursday) |
How to Place an Apple Pre‑Order
Apple allows customers to place pre‑orders through its website or the Apple Store app. The typical ordering process follows these steps:
- Visit the Apple Online Store or open the Apple Store app on iPhone or iPad.
- Choose the product and select configuration options such as storage capacity or color.
- Sign in using an Apple ID.
- Confirm payment method and shipping or pickup details.
Apple notes that the Apple Store app can process orders faster during periods of heavy traffic, which can matter in the first hours of availability when popular configurations may sell out.
Release Date
All of the newly announced devices are scheduled to launch on March 11. Customers who complete pre‑orders early typically receive shipments on release day, while later orders may ship later depending on demand and configuration availability.
Written by
Ravi Teja KNTSI’ve been writing about tech for over 5 years, with 1000+ articles published so far. From iPhones and MacBooks to Android phones and AI tools, I’ve always enjoyed turning complicated features into simple, jargon-free guides. Recently, I switched sides and joined the Apple camp. Whether you want to try out new features, catch up on the latest news, or tweak your Apple devices, I’m here to help you get the most out of your tech.
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