Snapchat Spotlight: What is it and how to make money out of it?

Snapchat Spotlight- What is it and how to make money out of it

Vertical content is a thing of today. Snapchat first did it with discover and subscription. And now, the company has introduced a new feature called Snapchat Spotlight that aims to go head to head with TikTok.

With the vertical scrolling content taking over the world, every app had to adjust and make some new strategies. Traditionally a photo-messaging app, Snapchat is also re-thinking its strategies now. In this guide, I’ll tell you what Snapchat Spotlight is and how you can earn money out of it.

Note: Snapchat Spotlight is currently available in Australia, Brazil, Canada, Denmark, France, Germany, India, Ireland, Mexico, New Zealand, Norway, Sweden, United Kingdom, and the United States.

What is Spotlight on Snapchat?

Snapchat Spotlight is like Instagram’s Reels, where people upload their short videos. Spotlight Snaps are up to 60 seconds long and work pretty much like TikTok. However, there are a few key differences.

What to know about Snapchat Spotlight?

  • There’s no comments section in Spotlight to protect users from online harassment.
  • It suggests the content based on your location, what content you like to see, and how well the content is made.
  • It hides the uploader’s Snapchat username if they’re under 18 years of age.
Snapchat Spotlight feature
Source: Snapchat

How to make money on Snapchat Spotlight

Yes! With Spotlight, Snapchat is offering money to motivate users to create content on its platform. Originally, Spotlight was open only to verified and popular creators. However, Snapchat has changed that. The company says regardless of how small or big your following is, you must get paid if your content is good.

So, every day, the photo-messaging app shortlists snaps for Spotlight. If your snap becomes eligible to appear, you’ll get a payment for it.

Moreover, unlike regular Snapchat Stories, Spotlight snaps, if accepted, stay on for more than 24-hours. The life of the Spotlight depends on how well the users receive your content. If it’s viral, it will stay for longer. The longer the content stays, the more money you’ll get.

How to access Snapchat Spotlight

  1. Launch the Snapchat app.
  2. Tap the last tab with ▶ symbol.
  3. Now, browse Spotlights.
  4. Tap the heart to ‘favorite’ a snap.
  5. You can send the snap to others and follow the creators.
How to access Snapchat Spotlight

How to post on Snapchat Spotlight for potential payments

1. Submit Spotlights via the mobile app

  1. Open the Snapchat app.
  2. Tap the camera to record a snap and make necessary edits.
    If the video is too short, you can’t submit it to Spotlight.
  3. Once done, tap Send to at the screen’s bottom.
  4. Now, select Spotlight and tap Okay if prompted to accept Spotlight guidelines.

    Submit Spotlights via the Snapchat iPhone app
  5. Tap #AddTopics to add relevant hashtags for more reach.
  6. Finally, tap send. It’s done!

    Send the spotlight to snapchat for approval

2. Submit Spotlights from the web

  1. Go to my.snapchat.com on your desktop web browser.
  2. Log in with your Snapchat username and password.
  3. Drag and drop the video into the browser.
  4. Click Post to Spotlight.
Submit Spotlights on SnapChat from the web

Now wait for Snapchat to accept your submission for a payout.

Check the submission status of your Snapchat Spotlight

After you’ve submitted a snap to the Spotlight, you’ll receive a notification from Snapchat informing you about your eligibility for a Spotlight Payout. You can then add your payment info in the app and receive the payout.

To manually check if your snap has been accepted into Spotlight, head over to Snapchat’s profile section and select your snap. If it shows Submitted, your snap was submitted but isn’t live yet. If it shows Live, your snap has been shared.

How to save or delete a snap from Spotlight

  1. Tap the Settings button in your Profile.
  2. Now, tap Spotlight & Snap Map to view all your Snaps.
  3. Hit the Save button to save the Snap to Memories.
  4. Tap the Delete option to delete the snap.
Save or delete a snap from Spotlight on Snapchat

Tips for creating a Snapchat Spotlight that pays

If you want to monetize your Spotlight, you must meet the below requirements before submitting it.

  • Your Spotlight must be a video of up to 60 seconds. It can’t be a text-only image.
  • It must be vertical, fill the frame, and clear.
  • The video should have an aspect ratio of at least 3:4 and a minimum horizontal resolution of 640 pixels.
  • Snapchat recommends adding hashtags to your snaps for more reach.
  • Be original and add creative elements like gifs to make the video more engaging.
  • Don’t sell or promote products through your snap.

Spotlight on Snapchat offers a unique opportunity to the users to earn money while creating content. Have you tried this feature yet? Share your experience in the comments below.

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