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How to customize your Facebook feed on iPhone and iPad

Facebook feed

Are you sick of seeing unrelated things on your Facebook feed? If yes, I have good news for you. You can set/adjust Facebook feed preferences to get friends and family important updates. To make this more effective, Facebook is rolling out a new tool to modify the posts in your News Feeds. Besides, there are several ways to customize your Facebook feed on your iPhone and iPad. Let’s jump in!

Customize Facebook feed by selecting Show more or Show less

Facebook announced its new tools for users to personalize their feeds. You may see new “Show more” and “Show less” buttons on posts from the people and communities you follow and on suggested posts. If you choose the “Show more” option, it will raise the ranking score for that and related posts. Also, Facebook will use reels to begin testing the new functionality. 

01 show more show less

Similarly, the ranking score will briefly drop if you choose to “Show less.” As per Facebook, your decisions affect the content you view for the next 60 days. Besides, soon you will be able to access the buttons anytime by simply clicking the three dots at the top-right corner. So, Facebook can improve the intelligence and responsiveness of its AI algorithms.

According to the Facebooks blog post, “Features like this may help you find more of the material that’s useful to you, so you can see more of what you want and less of what you don’t. The rating score for that post and those similar to it will momentarily rise if you choose to Show more. Its ranking score will briefly drop if you choose to Show less. We’re enhancing the direct input options available in Feed ranking to make our artificial intelligence algorithms more intelligent and responsive.”

So, you may understand Facebook wants to improve its algorithm to discover which posts and Reels users truly want to view. Therefore, it can increase user engagement with its short-form video offering. Although we can’t access the new settings on the desktop website or the Android app, Meta’s post includes an image of them. 

So, it’s all about the new tool to personalize the Facebook feed. Now let’s know some other methods to customize your Facebook feed. 

Meta is trying to keep up with changing times to retain its user base, and personalization is one of those ways. Now, let’s discuss various other ways to personalize your Facebook News feed. Before starting, make sure you have updated your Facebook app.

Adjust Facebook feed preferences on iPhone and iPad

  1. Open the Facebook app on your iPhone
  2. Tap on Menu at the bottom right.
  3. Now tap on Settings icon at the top.
  4. Under preferences, choose News Feed.
Steps to adjust Facebook News Feed preferences

You may modify a few preferences in that area. In Favourites, you can choose 30 individuals or Pages whose posts you want to always see at the top of your News Feed. Here, Facebook will show your friends first under Suggested based on your activity header. Just tap on Add button beside your friend’s name. Also, there is a list of Pages to choose which pages to display first.

You may do the same by tapping the three dots at the top right corner of the post and choosing Add to Favourites option. Besides, you may pick which posts you don’t want to view in your News Feed. For that, go to the Unfollow section. Also, there is an option to reconnect with individuals you unfollowed. 

See specific News Feed

The News Feed on Facebook, by default, combines popular posts from your friends, liked pages, and groups you are a part of. But what if you only want to see updates from your friends? 

  1. Click on the Menu from Facebook’s homepage. Then tap on Feeds
  2. Now, on the top bar, you can see options like All, Favourites, Friends, Groups, and Pages.
Facebook Feed Options in iPhone Facebook app

Hide unwanted posts

You may use the Hide post option to view fewer updates from a Facebook page or a particular friend. How? Read on.

  1. Click on the three dots at the top of the post you don’t like on your feed.
  2. From the drop-down menu, choose Hide post.
Hide post on facebook

A pop-up menu will appear a few seconds after you hide the post. Then you can take a step further and snooze the hidden post for a specific time. In the Post Hidden menu, you can Snooze for 30 days.

Hide ads or set your ad preferences on Facebook

Facebook does an excellent job tailoring advertisements based on your search history and other activities. But, sometimes, it may display irrelevant ads in your feed. And the good news is you can remove them to clean your Facebook News Feed. When you see any irrelevant ad repeating in your News Feed:

  1. Tap three dots from the top of the ad. (labeled sponsored)
  2. Tap on Hide ad from the menu. You won’t see the advertisement when surfing anymore. 
  3. In the same menu, you may also examine why you are seeing this ad or report it if you have an issue with its content.
  4. Then you can take one more additional step and choose to Hide all ads from this advertiser. On the same screen, you can also Make changes to your ad preferences.
Hide ads in facebook

So, that’s all for today, folks!

If the default News Feed doesn’t include relevant posts, you may get irritated. But you can take control and customize the Facebook feed to your preferences rather than letting Facebook determine what to display and prioritize. Let me know in the comments if you found this guide helpful!

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author avatar
Ava Tech Writer
Ava is a die-hard Apple aficionado and seasoned writer with a knack for breaking down complex tech concepts into easily digestible content. Having honed her writing and editing skills over 3 years at renowned media houses like TechBurner, Ava crafts informative and engaging articles including troubleshooting guides, product reviews, editorials at iGeeksBlog. When not typing, you can find her exploring the latest Apple releases or pondering the future of tech innovation.
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