Jony Ive is leaving Apple and it’s a big news story of the day as Jony Ive has been there in Apple for nearly 30 years and has been instrumental in designing hugely successful Apple products like iPad, iPhone, iPod, MacBook and parts of Apple’s user interface – iOS.
And now the senior vice president of design has decided to start his own design firm. But Apple seems not to be affected or worried about Jony’s decision. Or should the tech giant take this seriously?
Sir Jonathan Leaves Apple; To Start His Design Firm
Jony Ive’s contribution is found in every nook and corner of Apple. So much so that the creative genius asked to oversee Apple Park development in 2015. Following this, he shifted his focus to fulfill his responsibilities for Apple Park and handed off the managerial tasks for the design team.
Jony’s signature is also seen in Apple Stores’ wooden tables and a lanyard used to attach an iPod to the wrist. With so much influence in and around the Apple ecosystem, Jony’s departure will certainly affect Apple.
According to Tim Cook, “Perhaps the most important legacy that he leaves…is the team.”
Under the able leadership of Jony, Apple’s design team has achieved many milestones. Without counting them, one has to see the precise impact the organization has on Apple’s hardware and software. For any Apple user, it is inevitable to notice how Apple’s software looks and feels; the gestures, vibrations, haptic feedback, and others.
An independent Apple analyst, Neil Cybart notes that “No group within Apple has more power than the industrial designers.” Neil further adds, “Jony’s contributions are found in literally every product Apple has shipped during the past 20 years. He oversees the vision guiding the largest design company in history.”
A Hit like an iPhone?
iPhone is undoubtedly the poster boy in the Apple ecosystem and it has been a prominent reason why Apple entered the upper echelon of the brand brigade. Not to forget that Apple became once the trillion-dollar company this year just because of the phenomenal success of the iPhone.
As reported by Financial Times, Jony’s departure might give birth to a debate – “How will Apple come up with a new hit product that can match the unprecedented success of iPhone?”
In a press release, Tim Cook said, “Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built.”
Cook further noted, “After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future.”
However, Jony now has the liberty to add new clients to his new design firm. He has thousands of patents registered in his name; and these patents include the original iPod, iPhone, and iPad’s magnetic cover.
Going back to the trillion-dollar company milestone, does Jony care for numbers? He says, “Numbers have never been the measure that I turn to, to affirm or describe the success of a product.” “There’s no motivation that I derive from being different. I’m interested in trying to make things better . . . in trying to develop and craft products and experiences that are characterized by their care and not of carelessness.”
We respect Jony’s modesty, but the fact remains that there is no single product that comes close to the iPhone – is not just for Apple but for any tech company in the world.
Apple Watch and AirPods: Health Care Revolution
From the slow start of Apple Watch to its seismic shift to health care, the smartwatch is now the ruler in the wearable world. After its smartwatch, Apple’s next big thing is AirPods. Both the products are viewed as health care products, which not only track your fitness regimen but also help people save their life.
Along with Tim Cook, it was Jony who found healthcare as a potential market for Apple. Then they came up with excellent features like ECG and Fall Detection.
Apart from the healthcare, Apple might feel Jony’s absence in overcoming virtual assistant gambit. Apple has to take on two stronger competitors – Google (Assistant) and Amazon (Alexa).
That’s all folks!
Apple CEO Tim Cook rightly notes, “Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care.”
From the management’s point of view, Tim Cook needs to put serious consideration to Jony’s decision to leave Apple. Cook’s own rating at Glassdoor Employees’ Choice Awards has been sliding; this year, Cook stood at number 69 as he received 92% approval rate from employees.
From the investors’ perspective, Ive’s departure may not affect the company. As most of the times, key investors have day-to-day information of what’s happening inside the company. And retail investors do not usually drive the stock prices. Also, recent replacements in the design team were a signal that there were some major reformation going around. Whether we like it or not, this was expected by the Apple community. Personally, I don’t see major movement on the stock price; maybe a couple of dollars here and there.
- iPad Mouse Support: Use it The Way You Want [Opinion]
- Is Apple Losing its Charm in the Absence of Steve Jobs?
- Negative Journalism: The Curious Case of Apple’s Screen Time and Its Crack Down on Apps
Do you think Apple can come up with a better iPhone design in the future? Share your feedback with us on Facebook, Twitter, and Telegram. Also, make sure to download our app to read other insightful articles on your iPhone and iPad.