Even though iPhone has been the undisputed king in the smartphone industry for quite some time based on the sales, it is yet to rock the second biggest smartphone maker in the world-India. So, what could be the reason behind its failure in such a populous country?

There could be two biggest reasons for the less popularity of iPhone in India-high price and advanced technology. I have met quite a number of people in India, who love to flaunt an equally priced Samsung device but refuse to switch to iOS ecosystem; asserting it’s a bit complex to use.
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“A research vice president at Gartner, Mark Hung, told CNBC’s “Street Signs” that currently, India represents less than 1 percent of Apple’s overall smartphone revenue, and Gartner data indicated the smartphone maker’s share in the country was less than 5 percent. The biggest challenge for Apple today is that the tariffs that India imposes on imported phones greatly increases the pricing of iPhones in India,” Hung said, adding that in the first half of 2016, the company shipped slightly over a million iPhones in India.” CNBC.

In a country where every annual income stands at merely $1,581.60 as compared to $55,836.80 for an average American, it’s a no surprise that lots of prospective smartphone users just can’t afford it despite having an ardent desire to grab it.

“Research from International Data Corporation in August showed that for the April-June quarter, there were 27.5 million devices shipped in the country, a 17.1 percent jump from the previous quarter and a 3.7 percent uptick from a year earlier. It was a stark contrast to the anemic 0.3 percent on-year growth in the global smartphone market for the same period.”

Even as the growth of the entire smartphone industry is just 0.3 percent, India smartphone industry is booming at 17.1 percent.

However, people of India have begun to understand that the long-accepted adage, “It’s better to spend once on an iPhone and relax for at least five years-rather going for a cheap-priced stuff and then hunting for a new one too frequently.”

Hence, going by the recent rise in iPhone sales in India, we expect that the iPhone 7 and 7 Plus can do a better job in the country.

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