► Easy accessibility to Indian users ► Citizens will get job opportunities
► Indians value and trust physical stores. ► The stores’ exceptional customer service can help them win over Indians. ► Further increase in brand awareness, easy to fight local competitors.
► Regulations require foreign companies to source locally ► Highly competitive market with many established players ► India is a price-sensitive market
Expectations for customers:
► Elevated shopping experience with access to products and expert advice from Apple-trained staff. ► Fascinating discounts on Apple products as the cost of making will decrease.
For Apple: Increasing its market share in the country