Over the years, Apple has gone through many changes. That's been reflected in its logo as well. Let’s take a look at the evolution of the Apple’s logo timeline.
Isaac Newton logo
Rainbow Apple logo
In 1977, Rob Janoff designed a rainbow-colored logo that included the Apple brand. The logo also introduced the bitten Apple. Jobs thought the original logo was hard to print on a smaller scale and too old-fashioned.
Removal of brand name
On his return, Jobs wanted to revamp his company’s image. The logo was the first change in 1988, painting Apple as a luxury brand. The new logo also reflected Jobs’ love for skeuomorphism.
With the introduction of macOS 10.1 in 2001, Apple introduced the aqua Apple logo.
Aluminum Apple logo
In 2007, Apple veered away from its glass-themed logo to a simple, flat aluminum design.