Apple’s stance for user’s privacy and security is as old as the hills. And the company yet again proves that it is not in favor of compromising user data and privacy. In a privacy conference held at Brussels, Tim Cook censured many Silicone Valley tech giants (without taking their names) for data mining and using the data for commercial purposes.
Following the implementation of General Data Protection Regulation (GDPR) by European Union, Apple CEO wants the United States to frame a “comprehensive federal privacy law in the US” while addressing the delegates at the European Parliament.
Tim Cook Criticizes Wrong Privacy Practices Adopted by Successful Tech Companies
Notably, GDPR is implemented to protect the data privacy and protection of individuals in the European Union and European Economic Area. This regulation was introduced in May 2018. Now, Tim Cook wants similar rules for the US users.
In its speech at the conference, Cook said, “it is time for the rest of the world to follow a similar framework to protect the personal information of users.”
Cook further added, “We are in support of comprehensive federal privacy law in the US.”
Without taking names of tech giants (read Google and Facebook), Cook described the threat of tech companies that “know you better than you know yourselves.”
Using the conference as a podium to vent his anger, he warns, “This is surveillance, and these stockpiles of personal data only enrich the companies that collect them. This should make us uncomfortable and unsettle us.”
If any company is found violating the rules set by GDPR, the company can be fined as much as 20 million euros ($22.9 million) or 4% of their annual revenue.
In the midst of data theft and security breaches, an anonymous social networking platform revealed that 22% of Apple employees are planning to delete their Facebook accounts following the Facebook data hack.
Interestingly, hackers illegally accessed information of 50 million users, according to Facebook.
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What is your take?
Experts appreciate Cook’s conviction that activities of data mining must be curbed. At the same time, they believe that for Apple’s rivals, it would be difficult to comply with GDPR-style laws as they (i.e. Facebook) have built their value on user data.
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