StartApp is an advertising and monetization platform for iOS and Android that arrived 4 years ago. StartApp is compatible with Swift, the new programming language paired with Xcode 6 and iOS 8.

There is great news for iOS developers as the latest iOS SDK of StartApp supports iOS 8. The current version 2.3.1 supports the iOS 8 ad network.

StartApp Ad Network Supports iOS 8

Recently during WWDC 2014 Apple announced and launched iOS 8’s developer preview. The public version of iOS 8 is launching on September 17th, two days before the official release of iPhone 6 and iPhone 6 Plus.

What iOS 8 has in store for the Developers?

More than 4000 brand new APIs are included in the iOS 8. This also includes widgets and third party keyboard support. The programming environment includes a set of frameworks, and Swift, the new coding language of Apple is also supported by this SDK.

This monetization and distribution platform focuses on free apps for mobile phones. The app developers can make more money out of their free apps when they bring in monetization to the mobile apps world, when they join hands with StartApp.

Furthermore, they recently added an ad unit aptly named as the Return Ad, which is displayed when users returns to the app after a prolonged period while the app was left running in the background.

eCPM has been high across a wide variety of international markets. This is great news for developers like me who are looking for ways to generate maximize the profits by expanding into new markets and widening our circle of users.

Statistics are easily tracked on the StartApp developer dashboard and payment terms are net 30.

One notable feature, which I have yet to explore fully, is the self-serve ad portal. For devs like me who work with a small budget, the CPC campaigns on the ad portal seem like a brilliant way to advertise your app and create a much greater exposure.

Bottom Line:


  • Uniquely engaging ad units
  • New & innovative add options
  • Smooth integration
  • Swift & iOS 8 support


  • Smaller selection of ad units for iOS than for Android