More and more smartphone users are loosening up their purse strings on mobile apps. According to a report generated by SensorTower, the global app revenue reached $39.7 billion in the first half of 2019.
This is a 15.4% increase year-over-year from $34.4 billion smartphone users spent in the first half of 2018.
iOS Users Spend $25.5 Billion on App Store During First Half – 2019
From the total revenue, Apple’s App Store claimed approximately $25.5 billion globally during the first half of 2019. Notably, App Store amassed $22.6 billion in the first and second quarter of 2018. Thus, App Store witnessed an increase of 13.2% year-over-year.
Google Play is far behind Apple as the estimated gross revenue of Play Store is $14.2 billion in the first half. The App Store racked up 80% more than Google Play, which saw a 19.6% year-over-year increase from $11.8 billion in the first half of 2018.
First three apps to collect money for both platforms are Tinder, Netflix, and Tencent Video.
Even as Tinder is a non-gaming app, it made the most money in the first half of 2019; the app generated approximately $497 million on both stores. Notably, users spent 32% more than what they paid in the first half of 2019.
Netflix is the second non-gaming app, which made $399 million globally in the first half of 2019. Tencent Video grossed $278 million outside of China’s third-party Android stores.
Apple’s App Store saw a decline of 1.4% in the number of first-time app installs, which stood at 14.8 billion; the total first-time app installs are 56.7 billion for the first half of 2019.
Google Play witnessed a hike of 16.4% year over year; the total number of installs is 41.9 billion in the first half of 2019, up from 36 billion in the corresponding period of 2018.
In terms of downloads, Facebook, WhatsApp, and Messenger are still leading the chart. While TikTok again beats Instagram as the former stood at number four.
SensorTower has done excellent research on app revenue and several downloads on Android and iOS devices across the world. The report highlights essential insights for developers and digital marketing professionals.
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