The smartphone market has been feeling saturation for the last couple of years. If one asks for any indicator, statistics released by the American Customer Satisfaction Index (ACSI) can provide a fitting answer.
Very recently, ACSI has published several survey reports conducted for customer satisfaction in the areas of wireless service and cellular telephones 2018-2019. According to the data, “Customer satisfaction with cell phones is stagnant at 79.”
Customer Satisfaction with Cell Phones Stagnant at 79, ACSI 2018-2019 Data Report
Giving a reason for this stagnation, the report notes the mobile market is saturated; moreover, tech giants like Apple and Samsung have failed to meet the expectations of customers with innovation in smartphone technology.
“Customer satisfaction with mobile devices remains unchanged,” reads the press release of ACSI. For Samsung, however, there is a reason to smile as the Android phone brand moves into a first-place tie with Apple at 81.
Sales of iPhones declined 17% for the first quarter, and this can be an issue for Apple as ACSI data reveal the tech giant’s value is reducing compared to other manufacturers.
If we talk about the device, Galaxy Note 9 of Samsung is the most popular smartphone in the United States as the device stands at 86 in ACSI score. Large screen and broad capabilities are the reason for customers to prefer Note 9 over other smartphones.
Notably, iPhone X, iPhone 8 Plus, and iPhone SE from Apple stand at 83. Other three models equal to that of Apple models are Samsung’s Galaxy J7 Prime, and Galaxy S8+, as well as Motorola’s Moto G. Galaxy J3, is the lowest rated smartphone from Samsung.
“As Samsung’s newly released Galaxy S10 5G smartphone hits the market, it will be interesting to see how this first step and the bigger 5G rollout impacts both customer perceptions and the ACSI rankings next year,” said David VanAmburg, Managing Director at the ACSI.
VanAmburg also added, “Customer experience shows little improvement over the last year. Cell phones are generally easy to use, with text messaging earning the top score at 85. Despite being the only area to improve year over year, battery life (78) finishes last among customer experience benchmarks.”
That’s all, friends!
Even as the race to grab a favorite position in the minds of customers heats up, battery life continues to disappoint consumers. This is an area where almost all the brands have to perform well to win the hearts of people. Customers love to use text messaging as it scores 85.
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