Samsung’s Attempt to Emulate iPhone X’s Face ID Shows Desperation

Samsung's Exynos 9810 is designed to emulate iPhone X's top features like Face ID and Animoji. It's the all-out attempt by the South Korean company to empower its Galaxy S and Note devices to fend off the huge challenge posed by Apple's magnum opus.

Samsung was the first to introduce Face ID on its smartphones. But due to security flaws, the facial recognition technology never really took off. In fact, the failure only exposed the underlying chinks in its armor.

When Apple introduced iPhone X with much talked about Face ID, Samsung and many other companies couldn’t hide its disappointment. I still remember how they portrayed Apple’s first Face ID demo; branding it a complete fiasco. But when both fans and experts called the Face ID highly secure and years ahead of Android, they had to eat humble pie.

Samsung's Attempt to Emulate iPhone X's Face ID Shows Desperation

iPhone X Face ID Continues to Be the Envy of Many

Samsung’s announcement of Exynos 9810 is very significant as it’s going to make Galaxy series capable of combating the huge lead grabbed by iPhone X. As for competition, I find it pretty spot on. The one thing that’s quite palpable in the press release is the Desperate Attempt to bring in solid rivals that can go head-to-head against Face ID and Animoji.

“Exynos 9810 introduces sophisticated features to enhance user experiences with neural network-based deep learning and stronger security on the most advanced mobile devices. This cutting-edge technology allows the processor to accurately recognize people or items in photos for fast image searching or categorization, or through depth sensing, scan a user’s face in 3D for hybrid face detection. By utilizing both hardware and software, hybrid face detection enables realistic face-tracking filters as well as stronger security when unlocking a device with one’s face. For added security, the processor has a separate security processing unit to safeguard vital personal data such as facial, iris and fingerprint information.”Samsung

When the rumors were doing the rounds that Apple will do away with the iconic Home button in favor for a bezel-free display, it was widely believed that the tech giant would place Touch ID on the back. Instead of altogether scrapping the Touch ID button on the iPhone, had Apple gone for, what would have been a safer option, had the company placed the fingerprint scanning technology on the back, it would have shown that the iPhone maker is afraid of taking the revolutionary step. It was indeed a bold decision to not include Touch ID on iPhone X; as it could easily have backfired.

Samsung’s all-out attempt to bring in a more mature facial recognition technology and not to speak of Animoji’s rival vindicates Apple’s courageous step. And I wouldn’t be surprised if all the flagship smartphones shun fingerprint scanner entirely and embrace facial recognition technology in a year or two!

What’s your take on Samsung’s announcement of Exynos 9810 and its much-touted features? Share your thoughts in the comments below.

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