Q2 2019 iPhone Shipments Decline But Trends Improve, Says Counterpoint Research

Apple iPhone globally shipped 2.5 million units less in Q2 2019 compared to the previous quarter while retaining 10% market share, says Counterpoint Mobile Market Monitor. Global smartphone sales down 3%.

Global smartphone shipments recorded a 3 percent decline annually at 354 million units in Q2 2019 while Apple’s iPhone declined 11 percent, says the latest Counterpoint Infographic: Q2-2019

Samsung and Huawei continued their spell of success as they took the 1-2 position with 22 percent and 16 percent market share in the said quarter. 

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Several Factors Affect iPhone Sales

In the current infographic, Apple stands third with 10% market share at 36.5 million units sold. Samsung and Huawei again retain the top two slots with 22% (76.3 million units) and 16% (56.6 million units) market shares, respectively.

Q2 2019 Global Smartphone Shipments Market Share by CounterpointQ2 2019 Global Smartphone Share Percent

While iPhone shipments dropped 11%, its revenues too declined by 12% year-on-year, said the report. 

Apple shipped exactly 2.5 million devices less in the latest quarter compared to the same quarter last year, shipping 56.6 million units in Q2 compared to 59.1 million units in Q1.

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Apple led in North American markets with a high 41% market share, whereas it either trailed the top two industry leaders – Samsung and Huawei or was out of the top five. 

Apple retains positions among the top five in Europe and Latam markets, while it has virtually got knocked out of leadership in Asia and MEA markets. Possible factors are that these markets are price-sensitive while mid-price feature phones are challenging Smartphones in a big way.

Globally there has been a slow down in demand for smartphones, which may have resulted possibly in its sales decline. 

But it is not all that bad news for Apple as the Counterpoint report says the sales trends for iPhone are improving, which indeed must be a heartening factor.

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Even as the global smartphone shipments registered 3% decline, the report informs that the global feature phone markets recorded a massive 23% drop annually reaching 86 million units in Q2 2019.

On Apple again, even the refurbished or upgrade of the old model by customers are not taking place due to low awareness. This could be another important factor for lower iPhone sales. 

Global trade wars, disputes, and tariff issues have also been major concerns for Apple and it has its hands full, in recent times.

However, the silver lining for all iPhone fans and Apple, watch out for September 10 when new or upgrades for iPhones, iPads, Apple Watch, iMac, etc. get announced. 

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And, if you have received your five colored invite from Apple, then we will call you lucky!!

Jignesh Padhiyarhttps://www.igeeksblog.com
Jignesh Padhiyar is the co-founder of iGeeksBlog.com who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.
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