Due mainly to the lack of updates, Mac sales have been on an alarming decline in recent times. According to the various estimates, Apple could sell just 5.1M (around 10.79% fall) Macs– down from previous year’s 5.7M– this year.
As per noted analyst Philip Elmer-DeWitt, it’s the fourth quarterly year-on-year decline in Mac sales. Based on the sales estimates by the 19 analysts, the Cupertino-based company was able to sell minimum 4.65M and maximum 5.8M Macs this year.
Apple Could Sell Just 4.65M-5.8M Macs This Year
“IDC and Gartner have already filed their estimates, and they’re roughly in line with the average estimate of the analysts I’ve heard from. IDC: 5.01 million, Gartner: 4.95 million, My guys: 5.09 million.
The fourth year-over-year quarterly decline in a row. The Mac can usually be counted on to outgrow the rest of the PC industry, even in a bad quarter. Not this time. Not even close.” – Philip Elmer-DeWitt.
The unfortunate decline in Mac sales is widely considered to be the lack of new updates. After a long wait, the tech giant is finally ready to unveil new Macs at the October 27 Mac event named “Hello Again”. As expected, there is a lot of expectation from the event.
As per reports, Apple is to introduce new MacBook Pro and MacBook Air. But, there is no clarity about the arrival of new iMacs and Cinema Display. One of the biggest features which are expected to arrive with the upcoming Macs is the OLED touch bar.
“We also expect Apple to launch new iMacs (21.5-inch and 27-inch) and Cinema Display (27-inch) in mid- 1H17. We cannot say for certain whether Apple will announce the new iMacs and Cinema Display on October 27 as the shipping schedule is not imminent.” – Ming Chi Kuo.
Hopefully, the new Macs are able to turn things around and wrest the fast decline in the next quarter.
For all the latest reports about the upcoming Mac event, stay tuned with us.