It took everyone by surprise when Apple press release dated June 27, 2019, informed regarding Sir Jony Ive, it’s Chief Designer’s exit. Close on heels comes the news now that his company registered the brand trademark ‘LoveFrom Jony’ at the United States Patent Office (USPTO).
Speculations were rife when the announcement came in about the next possible moves that Sir Jony Ive would play out in charting his future. What we found through patent office details filed by his company is nevertheless detailing about the venture he will foray in preparation to his exit from Apple as per his contractual obligations.
Jony Ive’s Trademark Filed ‘LoveFrom Jony’ at USPTO Offering Design Services
This move clears the clouds on the future pursuits of the famed Apple products Chief Designer, who will design products bearing the ‘LoveFrom Jony’ logo as well as the brand.
The patent registration in company name Sincerely Ltd. B.V. located at Orinda, California, bore Serial Number: 88521378 and was filed as on 18/7/2019. The company has applied for a host of products ranging from computers, equipment, automobiles, machine tools, and what not, offering the range and flexibility to foray in those areas offering design solutions. The products range from International Class 007, 010, 011, 012, 014, 016, 020, 021, 024, 025, 027,028, 030, 033, 034, 035, and 040 as per the USPTO records.
Tim Cook, CEO, Apple Holds Jony Ive in High Esteem as Latter Hints about the New Venture
The official press release by Apple stated that the company would be a ‘client’ for the new design entity that Ive was founding. It also surprisingly shows the kind of relations, esteem and value Sir Jony Ive is held in, by his employer and all concerned.
Tim Cook, Apple’s CEO said, “Jony is a singular figure in the design world and his role in Apple’s revival cannot be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park, where recently he has been putting so much of his energy and care.”
Jony in a recent interview with Financial Times said that “To do something different is very easy. I have no interest in that. There’s no motivation that I derive from being different. I’m interested in trying to make things better. I’m interested in trying to develop and craft products and experiences that are characterised by their care and not of carelessness.”
Maybe it spoke about the way, Jony would come up with new ideas and products in the times to come.
Perhaps now with the logo and trademark in place, Ive will venture out for firming up plans to set up his new ‘stable’ and its occupants including the products and designs that he wishes to create and bring to reality through his intellect and vision.
We wish Sir Jony Ive the very best, and what do you say? Spare and share a thought on Jony’s moves with us as we wait in all eagerness for his next moves on the new venture.