Apple has to laugh on the other side of its face as its iPhone XR is the best-selling phone but the overall iPhone sales declined 20% year-on-year in November.
According to the latest data released by Counterpoint research firm, iPhone XR became the best-selling iPhone model in November 2018.
iPhone Sales Down 20% Y-O-Y in November 2018
As the data shown, Apple faced a steep slump in its iPhone sales in the Asia Pacific (excluding India and China), Europe, and the US. This has caused a negative impact on overall sales of new iPhones in November. Surprisingly, last year during the same month, iPhone X was the best-selling model with nearly 50% higher volume compared to iPhone XR in November 2018.
The report reveals that weak sales in the US and Europe are due to increasing replacement cycle and decreased operator discounts during the launch of new iPhones in 2018.
Chinese players gave tough competition to Apple’s high-priced iPhone Xs and iPhone Xs Max as the two devices failed to compete in emerging markets like the Asia Pacific (excluding China and India).
If sales of new iPhones (November 2018) are compared to the last year’s devices (iPhone 8, 8 Plus, and X), there is a remarkable down over 20% Y-O-Y.
Defeating iPhone Xs and Xs Max, iPhone XR (64GB) emerged as the best-selling iPhone during November 2018.
However, iPhone XR failed to beat iPhone 8 as sales of iPhone XR were down 5%.
iPhone Xs presented a good show compared to iPhone 8 Plus as the sales were up 3% Y-O-Y.
iPhone Xs Max disappointed Apple as it registered 46% decline in sales when compared to iPhone X during the same month last year.
From Counterpoint report, one thing is clear: people voted for less expensive iPhone XR (64GB), which was available at $749. Apple has miserably failed to impress consumers with its flagship iPhone Xs and Xs Max – the two phones are beyond the pockets of Apple fans. Since Apple continues to manufacture improved devices, people began to hold onto those devices for a long time.
Smartphone markets in Europe and the US are saturated and it is difficult to dent those markets. For this reason, Apple has started to promote its Services business extensively.
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