It was a shopping bonanza for singles living in China on November 11th, the day celebrated as Singles’ Day. On this day, those who are not in a relationship give a gift to themselves. For Apple iPhones, it was no less than a festival as people preferred to purchase Apple iPhones, leaving brands like Huawei and Xiaomi behind on second and third positions.
This record-breaking shopping on Alibaba shows positive signs for Apple. Previously, Chinese consumers were keener to buy smartphones made by local tech giants. This time, Apple has turned the tables as it becomes the top-selling mobile phone brand during Alibaba’s Singles’ Day shopping fest.
Apple Turns the Tables on Singles’ Day: Beats Chinese Phone Brands on Home Ground
Every year, Alibaba offers discounts on “Double 11” – an event celebrated by singles across China. This year, the gross merchandise value (GMV) reaches 213.5 billion yuan ($30.8 billion).
This data was released by Alibaba, an e-commerce giant of China. The Amazon of east, Alibaba sells products through various e-commerce platforms. From a list of products in several categories, Apple ranked first in mobile phone category. However, the e-comm portal didn’t reveal specific figures on the number of units sold or total GMV raked in by Apple.
A total of 237 brands crossed that magic figure of 100 million yuan ($14.36 million) in sales during this Singles’ Day, and Apple was one of those brands.
It is also not known which iPhones were sold more from Alibaba. Notably, Huawei, which is the largest smartphone maker by market share in China, has recently pushed Apple to second place globally. This time, Huawei is the second highest selling phone brand on Alibaba during Singles’ Day, which is locally known as Guanggun Jie.
Xiaomi was on the third place and Samsung, surprisingly, is far behind at eighth position.
Speaking on the phone to the CNBC media person, Neil Shah, research director at Counterpoint Research, said, “It’s a positive sign for Apple because normally Xiaomi or Huawei has been the top brand. This shows the Chinese smartphone users are maturing fast and they are looking to buy more high-end devices, which is a good sign not only for Apple but other brands.”
China is the second-largest economy in the world, and Apple always wanted to capture this huge market share. Earlier, Apple witnessed tough times here, but it has gained a foothold in Chinese markets in recent quarters. The global tech giant saw revenue rise of 16% year-on-year in Greater China in the quarter that ended in September.
Shah added that “Since iPhone XS and iPhone XR were already so expensive, so they were looking for the right deal to purchase.”
Apple’s iPhone XR is made to lure the customers of third-world countries. Though Alibaba didn’t disclose the sales figures, it seems that iPhone XR could be a better deal for most consumers, who want to switch from Android to iOS. Let’s hope Apple can repeat this spectacular performance in India, which is the second largest market in Asia.
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