According to a report released by Consumer Intelligence Research Partners (CIRP), Apple’s iPhone 8 Plus was the highest selling iPhone in the United States during the second quarter of 2018.
The latest iPhones released by Apple are ruling the sales chart as the three devices viz. iPhone 8, iPhone 8 Plus, and iPhone X have clocked 54% sale of the total iPhone sales in the US during the second quarter.
iPhone 8 Plus Accounts for 54% of iPhone Sales During Second Quarter in the US
From the 54% sales, iPhone 8 Plus led the table with 24% share, leaving iPhone X and iPhone 8 behind with 17% and 13%.
Notably, older iPhones made their presence felt with 46% of sales. These older devices include iPhone 7, 7 Plus, iPhone SE, iPhone 6s Plus and iPhone 6s.
Sales reports for the second quarter (2018) of Apple draw an entirely different picture from that of Q2 2017. During the second quarter of 2017, iPhone 7 and iPhone 7 Plus made up more than 80% of sales.
“In what is usually a quieter quarter for iPhone sales, the model breakdown is interesting, as older models persisted in popularity,” said Josh Lowitz, CIRP Partner, and Co-Founder.
Josh added, “The latest iPhone 8, 8 Plus, and X models accounted for a little more than half of the sales, yet last year at this time the then-latest iPhone 7 and 7 Plus accounted for over 80%. And, the iPhone 6S, 6S Plus, and SE grabbed 20% in the past quarter, virtually the same as in the June 2017 quarter, though at lower price points. So, it looks like two-year-old legacy iPhones have squeezed the newer models. Still, because Apple increased base storage and boosted prices, we expect Average Selling Price to increase nicely over the June 2017 quarter.”
Above analysis clearly shows the rise in sales of older models of iPhone, which was around 20% during the second quarter of 2017. This year, the sales of older iPhones increased by 26%.
Apple released its iPhone X as its anniversary device, and the company pinned its hopes on this phone. But iPhone 8 and iPhone 8 Plus proved dark horses for Apple as the two registered 37% of purchases.
Analysts cite the high price of iPhone X as the reason for its less-than-expected sales. Apple put a price tag of $999 on iPhone X, while the starting price of the iPhone 8 is $699.
Following the acceptance of lower-priced iPhones, Apple plans to offer an affordable device in 2018 with 6.1-inch LCD iPhone. For high-end users, Apple is likely to come up with more expensive 5.8 and 6.5-inch OLED devices.
CIRP has also released figures for iPad sales in the second quarter of 2018. As per the reports, low-cost iPads kept the momentum for Apple as 31% consumers purchased an inexpensive iPad during the quarter.
However, consumers also picked up iPad Pro from the shopping rack as 10.5 and 12.9-inch models registered combined sales of 40% of the total sales.
Note that CIRP has conducted its survey in the United States by choosing 500 customers, who purchased iPhone, iPad, or Mac during the second quarter of 2018, i.e., April to June.
This year, Apple touted its iPhone X as the flagship device, but it didn’t perform well, and iPhone 8/8 Plus emerged as the real winners. Naturally, Apple needs to reconsider its price strategy as this has caused detrimental effects on the brand value of Apple.
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