Following the record decline in iPhone sales in the last quarter, a number of analysts have predicted that the sales of Apple’s flagship smartphone may go down even further in 2016.
However, what could be a major shot in the arms for the tech giant, BMO Capital Markets analyst Tim Long has said that the sales of the next-gen iPhone will reach a new high.
iPhone 7 Sales Could Touch A New Record
The analyst has asserted that twenty-five percent of the existing users among the total audience of 120 million are poised for an upgrade.
He has stated that 17% of users upgrade when the new model arrives, 58% upgrade a year after that, and 22% the year after that.
“Twenty-five percent of the “installed user base” is poised for an upgrade, Long believes – an audience of 120 million phones. BMO’s Long went back through the history of all iPhone sales and calculated that on average, 17% of users upgrade as soon as the next year’s model comes out; 58% upgrade a year after that; and 22% the year after that. Only 2% of users hang on longer.”
Looking at Long’s prediction from a tactical point of view, it may prove to be a great year for iPhone. Since the upcoming smartphone is not rumored to arrive with a number of standout features and will have the same design as iPhone 6s, several analysts believe that it will fail to charm both the existing and new customers.