As against a number of predictions, the sales of iPhone 7 and 7 Plus have been pretty satisfying for Apple. Having faced with the massive decline in iPhone sales in the recent quarters, the world’s second-largest smartphone maker could not have hoped for better news—especially when everything seemed to be going against it not too long ago.
The revenue for the past quarter is likely to exceed the expectations by up to 13 percent to about $345 million from previous estimates of $290-$320 million.
Better than Expected Sales of iPhone 7/7 Plus Boost Apple’s Revenue for Past Quarter by 13%
“Dialog raised revenue expectations for the past quarter to about $345 million, up 13 percent from previous estimates between $290 million to $320 million. Though Dialog failed to delve into specifics, it did say the revenue bump is in part the result of mobile systems orders being pulled forward into the third quarter to accommodate China’s National Day holiday on Oct. 1. Apple, which accounts for 75 to 80 percent of Dialog’s mobile systems revenue, traditionally builds iPhone approximately 60 days out, meaning the pulled-in orders are likely related to the December quarter, Daryanani writes.” – Apple Insider.
Just when Samsung Galaxy Note 7 seemed to take the sheen away from the iPhone 7, the battery explosion issue of Note 7 helped the new iPhone have the much-needed leeway it had been desperately looking for. Moreover, the huge demand for the 5.5-inch iPhone has also played a major role in boosting the sales of the latest smartphone from the world’s most valuable brand.
“Along with Dialog’s report, the analyst believes a number of associated metrics point to strong yearcend earnings for Apple. In particular, Daryanani cites an upside to iPhone ASPs on better than expected preliminary carrier data points, a shift in consumer preference to Apple’s flagship iPhone 7 and 7 Plus models, mix-shift toward the larger 5.5-inch model, the Samsung Galaxy Note 7 debacle and an extra week tacked on to the December quarter.”
Purely based on the unmatched speed, excellent camera and feature-rich iOS 10, we had predicted massive sales for iPhone 7—when most analysts were forecasting gloomy sales for the smartphone.