Apple has again taken on Google by introducing Proactive Assistant in iOS 9 at WWDC 2015. Based on users’ habit or context, the Proactive Assistant suggests contents to users. As for instance, if you have the habit of calling one of your close friends in the morning, it will suggest to make a call at that particular time in the morning through reminders.
There are some significant aspects of Proactive Assistants:
It doesn’t remember anything your search.
Not associated with Apple ID
As it’s not associated with Apple ID, all the things you search remain private. There are so many folks who are concerned about being tracked. If you don't want to be tracked while browsing or wish to protect your privacy, then it would be just the perfect feature.
Proactive Isn't linked to other Apple Services
It's not linked to any Apple services. Hence, you have the complete freedom of searching whatever you want without having to bother about losing your privacy.
Your data is not shared with third parties
The most significant thing about it is that your data remains personal and not shared with third parties unlike Google Now. It’s a big subject and has been discussed and debated at length for years. It's good that you have the ultimate freedom of keeping your personal data private. Even if third parties may take your data to serve you better, there is always a fear about being hacked.
The Cupertino has taken a major step in not only providing a feature to let you search instantly but also made sure your data has the ultimate security.
The Proactive will appear at the top left corner of your iOS device. Its smart features have been divided among three important components— Siri, Spotlight and the entire iOS platform in particular.