In the present world, anything that is gaining mass appeal catches the attention of politicians or businesspeople. Snapchat, an iPhone photo-messaging app, is now on the radar screen of businessmen with an acute sense of making the most of such crowd-puller. As a matter of fact, social media platforms and popular apps have become a cash cow in the marketing mix.
On the other hand, such services expand the scope for businessmen to use their database and other features. Snapchat has recently added live text, chat and video calls among contacts. This has shot up the use of application among young Snapchat users. To prove the claims, here are some facts and figures:
- Snapchat boasts approximately 26 million users in the US.
- 77% college-goers use this app every day.
- If offered a coupon on Snapchat, 58% students are expected to purchase a product or service.
This proves that there is a huge population of potential customers; this also inspires marketing professionals to include Snapchat in their marketing plans. If you are one of the marketing personnel, working for a big brand, you can use Snapchat to reach out to your target audience.
How to Use Snapchat Effectively for your Business in 2016
The event is one of the best marketing tools employed by giant corporations. By taking part in special events, businesses engage customers to interact with their brands. If you have participated or hosted any event recently, you can engage Snapchat users. You can plan grand openings of products, anniversaries, trade shows, charity events, etc., and make the most of Snapchat. The app allows your target audience to access directly to your live events.
Before you actually release a product or service, a teaser or a teaser ad campaign can generate the high level of excitement among your potential customers. It is like a film trailer that presents a series of short scenes from a movie only to bring viewers to the silver screen. This also gives birth to buzz among your target audience, who talk about your product/service at coffee houses, college canteens, or on the social media platform itself. Since the images and videos disappear after a few seconds, they would create some willingness in the audience to view the content repeatedly.
Behind the scene
Google has employed an amazing tactic to brand itself as an elite employer. In developing nations like India, Google offers other companies to send their employees to visit Google offices as part of incentives. But before this, Google created some of the best offices with ergonomic design and marvelous architecture. So Google took technology aspirants behind the scenes and mesmerized them with state-of-the-art office culture. Now those visitors become Google’s brand ambassadors, who started talking about their experiences with other colleagues and friends. This projected Google as the best company to work with.
With the help of Snapchat, you can do this. Take the audience behind the scenes. What is happening in your creative studio? How you manufacture your product? Shoot beautiful videos of newly-installed machines at your factory. Showcase an excellent corporate culture of your brand and float the images and videos on Snapchat. Your job is done! Let the users come up with creative captions for the images and videos; this way, you can engage them with your brand, product or service.
Since Snapchat users fall in the age group from 12 to 34, you should keep your content as casual as possible. Nothing serious would impress them, so add some spice, colors, action and fun. However, this should not be done at the cost of professionalism, which should be reflected in all your communications with the audience.
Create short stories
People using digital screens are impatient to switch tabs; so if you serve them anything bland in taste, they wouldn’t think twice to change the tab even if your content lasts only for ten seconds. To engage them, create short stories of your brand/service/product. Highly engaging videos will grab their attention for some time, and they would like to wait for another one in line. Normally, such contents are consumed while your target group is sitting in class or on a short coffee break. If you offer them some quickies, they will consume readily.
Snapchat becomes an effective medium for business owners to offer incentives, giveaways, sweepstakes, etc. According to a survey, a staggering 58% of college students were more interested in buying from a company if the company offers coupons through Snapchat. This trend speaks volumes about Snapchat popularity and its usefulness. It’s a serious medium to connect with the target audience, where return on investment is high.
So are you ready to include Snapchat in your marketing budget? If yes, go ahead and explore the fantastic app.