“Advertising Identifier” is assigned with every Apple ID. As a result, Apple’s advertising system is able to track you across the apps when you sign in with your Apple ID on your iPhone and iPad.

Having collected certain data based on your interest, Apple shows you more personalized or relevant ads. The iAds appear not just in the third party apps you download from the App Store but also in the stock apps like Safari.

How to Limit Ad Tracking in iOS 10 on iPhone-iPad

Apple doesn’t use these data to either transmit any personally identifiable information to third parties or trace your whereabouts. It only aims to serve the interest-based ads.

You can limit the ad tracking on your iPhone. However, even after you have limited ad tracking on your device, you will continue to receive ads but they may not be as per your interest.

How to Limit Ad Tracking in iOS 10 on iPhone/iPad

Step #1. Launch Settings app on your iPhone → Next up, tap on Privacy.

Tap on Settings Then Privacy on iPhone

Step #2. Now, you have to scroll down and tap on Advertising.

Tap on Advertising in iPhone Privacy Settings

Step #3. Toggle ON the switch next to Limit Ad Tracking.

Turn On Limit Ad Tracking on iPhoneNow, your Apple ID will be removed from the list of receiving targeted ads.

How to Disable Location Based Ad Tracking in iOS 10

A number of ads are placed based on your location. If you no longer want to see them, you have the option to disable it.

Step #1. Open Settings app → Privacy.

Tap on Settings Then Privacy on iPhone

Step #2. Now, tap on Location Services.

Tap on Location Services on iPhone

Step #3. Scroll down and tap on System Services.

Tap on System Services on iPhone

Step #4. Finally, you need to toggle off the switch next to Location-Based iAds.

Turn Off Location-Based iAds on iPhone

How to Reset Advertising Identifier on iPhone/iPad

You can easily clear the ad data on your iOS device.

Step #1. Open Settings app → Privacy.

Tap on Settings Then Privacy on iPhone

Step #2. Scroll down and tap on Advertising.

Tap on Advertising in iPhone Privacy Settings

Step #3. Tap on Reset Advertising Identifier.

Reset Advertising Identifier on iPhone in iOS 10

That’s all! What do you think of iAds? How much helpful they are. It would be a great pleasure to have your feedback in the comment, on Facebook, Twitter, and Google Plus.

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