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The redesigned App Store is one of the biggest takeaways in iOS 11. Now, it's become more straightforward to discover top apps. While browsing through the Store in Today/Games/Apps tab, you will come across promotional videos of an app or game; showing a quick glimpse of what it has to offer. But if you are on limited bandwidth and wish to reduce cellular data usage, there is a quick way to turn off auto-play videos in iOS 11 App Store.

You have the option to play videos on Wi-Fi only. One very important thing you need to know that whether you have enabled app previews without any restriction or selected to stream videos on Wi-Fi only, it plays videos only when you have sufficient bandwidth. Anyway, you no longer want app previews to play automatically in App Store on your iPhone and iPad? Let's head over to completely turn it off!

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How to Stop AutoPlay Videos in App Store on iPhone and iPad in iOS 11

How to Stop App Previews in App Store on iPhone and iPad Running iOS 11

Step #1. Open Settings app on your iOS device.

Open Settings App on iPhone in iOS 11

Step #2. Next, scroll down and tap on iTunes & App Store.

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Tap on iTunes & App Store in iOS 11 Settings

Step #3. Now, you need to tap on Auto-Play Videos.

Tap on Auto-Play Videos in iTunes & App Store Settings in iOS 11 on iPhone

Step #4. Next up, you have three options to let you choose how app previews will work:

  • On: When you select it App previews will play automatically on both Wi-Fi and Cellular.
  • Wi-Fi Only: When it's selected App previews will play only on Wi-Fi.
  • Off: When it's selected, App Previews will be altogether disabled.

Select Off.

Turn Off AutoPlay Videos in App Store on iPhone and iPad

That's it!

From now onwards, promotional videos won't play automatically in the App Store. If you ever want to change your mind, simply follow the above mentioned steps and select On or Wi-Fi only depending on your need.

While navigating through the App Store, if you want to manually play the app previews, just tap on the play button. By default, the sound of the video is muted, tap on the sound button to unmute it.

Any question?

What's your take on the revamped App Store? Share your thoughts in the comments below.

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Dhvanesh Adhiya is our editor-in-chief and reviewer who takes care of iGeeksBlog.com. He is passionate for wonderful apps that change the way your iPhone interacts in your life.