Apple Not ‘Smart’ Enough to Make a Dent in ‘Europe’s Smart Speaker Market

As per the report released by International Data Corporation (IDC), Apple has to struggle a lot to make a dent in the smart speaker market in Europe. Worldwide Quarterly Smart Home Device Tracker says Google Home devices took the significant chunk of 45.1% as opposed to Amazon Echo, which claimed 41.8%.

This can be heart-breaking for Apple, after Jony’s departure, of course. The tech giant is nowhere in the table that lists leading suppliers of smart speakers in Europe.

According to data reports by International Data Corporation (IDC), Google is leading the smart home market in Europe in the first quarter of 2019.

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Google Leads Smart Speaker Market in Europe in Q1-2019

IDC’s Worldwide Quarterly Smart Home Device Tracker reveals that the smart home market in Europe flourished 23.9%, reaching 21.3 million units shipped.

Although Western Europe boasts a larger region share of 88.3%, Central and Eastern Europe has seen the most significant increase of 31.2% year-over-year.

Top 5 Smart Home Vendor Shipments, Europe Market Share and YoY Growth, 1Q19

Europe Top 5 Smart Home Vendor Shipments, Market Share and YoY Growth, 1Q19
Source: IDC

As per the report, smart speaker brands have shipped a total of 3.35 million units to Europe, accounting for 15.8% of the market. Moreover, the category, which is second last, grew 58.1%.

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From the total number of shipments, Google Home devices claimed a significant chunk of 45.1% and Amazon Echo claimed 41.8%.

Speaking about the growth of Google smart speakers, Antonio Arantes, senior research analyst for Smart Home devices in Western Europe, said, “Google had a stellar quarter and was the clear winner in the first quarter, reaching an important milestone in Europe.”

About the contributing factor to ‘Google’s growth, Antonio Arantes said, “Google continues to expand to new countries and support new native languages at a faster pace than Amazon. This is also contributing to strengthening its position in voice assistant platforms. Google Assistant was present in 49.2% of all smart speakers sold in Europe in the first quarter of 2019.”

“Meanwhile, Amazon faced supply issues, with the Amazon Echo Dot being out of stock in some countries for several weeks, leaving space for Google Home products to grow,” added Arantes.

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It is surprising that Apple ‘couldn’t make it to the list of top five suppliers of smart speakers in Europe. If you look at the table, Samsung is just a notch above Amazon. LG Electronics and Sony stand at number four and five respectively.

The European smart home market may touch the figures of 107.8 million units in 2019; if this happens, it will be a remarkable growth of 21% from the previous year.

Notably, video entertainment and smart speakers (in that order) are two major categories in this space.

Europe Smart Home Devices Forecast by Category, 2019-2023

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Europe Smart Home Devices Forecast by Category, 2019-2023
Source: IDC


Do you think ‘Apple’s HomePod can beat smart speakers of Google and Amazon in Europe?

Jignesh Padhiyarhttps://www.igeeksblog.com
Jignesh Padhiyar is the co-founder of iGeeksBlog.com who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.
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