Apple’s future watches are likely to be equipped with sleep tracking features. In a bid to challenge the existing competitors like Fitbit and Withings, Apple has decided to launch this feature.
It is known to all that Apple has shifted its focus to Services business and wearables as its sales of iPhones have stagnated by smartphone saturation. This new feature will undoubtedly help Apple to achieve new heights in health and fitness-tracking markets.
Sleep-Tracking Hardware to Bolster Upcoming Apple Watch
According to sources close to the company, many testers have been using this sleep-tracking feature for some months at secret sites around Cupertino headquarters. If the company gets initial success in testing, this feature will be added to Apple Watch by 2020.
Notably, Fitbit and Withings (also known as Nokia Health) have already launched their sleep-tracking gadgets in the market. When Bloomberg media team asked questions about the company’s plans, Apple didn’t respond to their requests.
Sleep-tracking hardware is not something new to Apple as the tech giant has acquired Beddit, a Finnish start-up in May 2017. This sleep-tracking sensor strip is available on Apple’s website under the Beddit brand.
As mentioned above, Apple (along with Samsung) has experienced slow growth of its flagship product – iPhone. Following this, Apple asked investors to explore other devices, including Apple Watch.
Apple Watch has become a leader in the category of smartwatches since its launch in April 2015. Though Apple didn’t reveal the number of Apple Watches sold, Strategy Analytics estimated that Apple shipped 4.5 million units in the third quarter. This figure accounts for 45% of the market.
There are two reasons why Apple is taking more interest in research & development of its smartwatch: Fitbit is emerging as its arch-rival in this category, and global smartwatch shipments are likely to increase 40% in 2019 to 74.1 million units, according to a report released by Gartner Inc.
Apple has always practiced rigorous testing at laboratories around its campus. For this reason, the company fails to keep a promised date of product release. Let’s hope we get Apple Watch with its sleep-tracking feature as early as possible.
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- Apple to Bring More Powerful Chip for its 2020 iPhones: DigiTimes
- Sluggish Sales Relegate Apple to Lower Position: Fast Company
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