The United States may not be selected in the thirty-two teams for FIFA 2018 world cup, but Americans are keener when it comes to watching the tournament. According to SensorTower, a firm that follows trends of iOS and Android app stores, there is 77% increase in US streaming TV app installs during the first week of World Cup coverage.
Since the US team failed to make it to the list of 32, people wouldn’t like the idea of visiting Russia, the host of the tournament. Moreover, football stadiums are scattered around Russia, pausing a challenge for US viewers who want to watch matches live. Many matches are broadcast during office hours, forcing US viewers to watch matches on smartphones and tablets.
950% Increase in FOX Sports GO App Downloads During the First Week of FIFA-2018
If you check the statistics, FOX Sports Go witnessed the highest number of downloads in the single network apps category. A week before the event, the number of downloads was a meager 12600. Surprisingly, in the first week of the coverage, the number shot up to 1.2 million.
The FOX Sports Go promises, “You can watch every match of the 2018 FIFA World Cup Russia live right here on FSGO.” For this purpose, you need a cable or satellite TV subscription.
The combined app installs of the five apps – DirecTV NOW, fuboTV, Hulu, Sling TV, and YouTube TV – were registered 1.25 million on App Store and Google Play during June 14 to June 20. During the previous three weeks of the event, the average number of downloads on Android and iOS devices were 706,000.
In network specific apps, FOX Sports Go became the unbeatable leader. However, in individual growth, fuboTV scored the biggest world cup boost as this app added the highest number of new users of its mobile app. From the average of 38000 installs for the weeks leading up to the world cup, the app witnessed an estimated 309, 000 new users in the United States in just a week.
YouTube TV Stood second with growing 98% from 113,000 to 224,000 downloads. Sling TV is third in the position as it saw 90% increase over the preceding three weeks. Before the world cup opened on June 14, Sling TV downloads were 60,000, which grew about 114000 new installs in one week.
DirecTV NOW saw 44% growth in downloads compared to the average run-up periods mentioned above. There were approximately 118000 new app users compared to 82000 in previous weeks.
Hulu stands the last with just 18% increase; nearly 486,000 new users experienced FIFA fever on their smartphones. During the previous weeks, this number was 413000 installs.
The growing number of app downloads is an indication that traditional TV channels have to think about new ways to engage with their viewers. More and more users are turning to smart devices to watch gaming events. However, watching the favorite sports on larger screens of television is a different experience altogether.