Editorial Policy

"The sense of subtle feeling often outwits reason in its unerring measurement of truth. ~James Lendall Basford"

We read between the lines. We nourish the subtle feeling that tells us what is truth and what is half-truth. In our sincere efforts to build a robust press, we follow strict editorial guidelines.

Original Content

Before any news or content goes online, our human editors check each detail in detail. Whether it is facts and figures or a quote from politicians or famous personalities, we run a double-check of the source. Our plagiarism tools are strong enough to catch the copied content. We do not tolerate re-writing of a content already published online.


If it comes from horse’s mouth, we believe it. Again, we use our subtle feeling to ascertain the truth in a story. When there is second-hand information, we insist upon finding the original source of the news item. We consider empirical data more important than any claims made on the basis of theories. We religiously give credits to research agencies and renowned analysts when they publish any report or statement. To make our news stories convincing, we include pictures, graphs, charts, and screenshots.

Promotional Content

We never promote any person, organization, company, institute or brand in our news and editorial contents. We believe in generating unbiased reports, analysis, and news items. Backlinks in our contents lead readers to the original source of news or the research and analytical reports.


We serve a very niche market as our readers are mainly Apple users. They like to hear about what is happening in and around Apple. Our audience is very smart and intelligent, and they want to consume valuable information about technology and media. They keep encouraging us to generate high-quality content because anything below the average will be rejected outright.

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