The dispute between Apple and Telecom Regulatory Authority of India (TRAI) has taken a new turn as Apple India’s public policy head Kulin Sanghvi wrote a letter to the TRAI.
Responding to the letter, TRAI chairman R. S. Sharma has clearly indicated legal battle between Apple and the Authority.
TRAI Chairman is Not Happy with Apple’s Letter on DND App Issue
Notably, TRAI has prescribed DND app for all smartphone makers in India. Those who are not familiar with this long-standing issue, unsolicited commercial calls and text messages are the biggest menaces in India.
To resolve the issue, the Indian government has developed a DND app for Android and iOS devices. Users can use this app to report such calls and text messages to the government, which can take further steps against the spammers.
Coming to the present situation, Apple wrote a letter to TRAI, asking to drop the clause of “derecognition” of non-compliant smartphones.
In a letter, which Reuters claims to have access to, Apple suggested that it would develop its own app for iPhone users in India:
“We look forward to working with TRAI to address the issue of unsolicited commercial communications, while simultaneously ensuring that we fully honor our commitment to protect the privacy and security of our users.” This letter was written by Apple’s head of public policy in India, Kulin Sanghvi.
Responding to the letter, TRAI’s chairman Mr. Sharma, said that the notification could not be quashed or challenged by writing a letter. He added, “The most appropriate way to challenge this is in court.”
Interestingly, TRAI’s move has also been opposed by the Indian Cellular Association.
Android has already accepted the regulator’s proposal and uploaded the app in 2016.
Apple is facing many challenges in India. However, the company doesn’t want to throw in the towel, as India is the second biggest smartphone market worldwide.
If Apple wants to expand its operations in India, it has to comply with TRAI’s rule, or the company has to find a middle ground. Among other challenges of higher price and heavy import duties, this new rule invites fresh troubles for the company.
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