A couple of days ago when Business Insider reported on the issue of Ad Tracking (called IFA or IDFA), almost every syndicate went viral over it. And of course, needless to say, quite a silent storm has been kindled.
The fact that Google does the same thing with your account all the time is something nobody is interested to talk about. I don't know why there is this huge outcry over this little anonymous tracking thing but of course, that's just the way media works.
Anyway, we're not here to add fuel to the fire. We thought adding some sense to the whole discussion would be a better way to discuss the issue.
How to Disable AD Tracking on iOS 6 / iOS 6.0.1
Okay, to all those who would rather jump into the bandwagon that screams “foul” on Apple, here's how to disable the IFA tracking thing in your device:
Step 1: Open Settings
Step 2: Tap on General
Step 3: Tap on “About”
Step 4: Scroll down and tap on “Advertising”
Step 5: Now switch the Limit Ad Tracking to ON.
That's it. You're done.
Why Tracking is Not As Bad As It is Made to Be?
Okay, so for those who are good at spending some time to learn a thing or two about this whole issue, here's my two cents:
Apple changed the way Ad Tracking happened through UDIDs. It stopped that process and instead, started using the IFA method where developers/advertisers can track your usage and serve ads accordingly. That means, if you happen to browse a lot of basketball sports goods websites, the next time you are served an ad in an app or elsewhere, you can expect to see basketball sports good related ads.
Well, not all the time, but you get the idea?
Now, because this means you are being tracked anonymously, that doesn't mean that information is being used to turn a nation against you. In fact, it happens anonymously which means there is just one identifier that connects you to the database – other than that, no other information gets transferred or stored or shared at all.
A lot of web-based ad-serving services are using a similar process. People are fine with it because nobody really caused a stir about it.
Legal Issues? Really?
May be someone will now sue Apple about this but Ad-tracking is one of those proven marketing tactics that developers need to use to make money. If not IFA, Apple will probably find some other ways of tracking so that relevant ads are shown because it makes sense.