Augmented reality is at a nascent stage at the moment, but everyone knows about its potential. The real-world implementation of the technology is limited, and tech giants like Apple and Google are exploring its use cases. There are many apps on the App Store for AR, but most of them are for entertainment purpose.
Most of the AR apps do not actually represent the potential of technology in productivity. Among all these apps, there’s one more app that is trying to disrupt traditional marketing market by integrating AR technology. Captum is the name of the app that lets you engage your prospective clients with AR, giving them a way to understand your product in a much better way.
We have used the app for a while and being impressed by the features it offers, we thought to share the word with our readers. Head below to find out what Captum has to provide to your marketing campaigns.
Captum – AR Photo to Video App for iOS
Purpose of the app
Every business has innovative flyers and business cards. And to be honest, consumers are getting smarter and smarter every passing day. Attracting them with just well-designed flyers and business cards is a thing of the past.
Captum solves this. With the app, you can create a short video of your marketing campaign and add a front image to it. This entire process is called experience. Now, any user from any corner of the world scans the front-image using the Captum app will see your marketing video clip. How intuitive is that?
Creating an Experience
The app has a neat and clean UI with almost everything right there on the launch screen. By default, when you launch the app, it will be set to scan the object. You need to move to the “Create” option and then record the video.
For instance, if you are a real estate agent willing to sell a house, you can create a walkthrough video of the entire house. Once you are done, you can set a cover photo that will be used by users for scanning. This should ideally be the brochure or the flyer. So when you distribute these brochures or flyers, Captum users can scan it and see the walkthrough of the house. On top of that, you can enable the microphone and record the voice as well, if you wish to pass on an important message.
This is likely to increase the conversion rate of the inquiries.
Scanning the object
To check whether your AR marketing campaign is working correctly, you can toggle back to “Scan” option and then scan the brochure or flyer that you set as a cover image. That object will be identified in less than a minute, and you’ll see the walkthrough video of the house.
In simple terms, a dead paper brochure or flyer is a video of your house that you wish to sell. Anyone at any place in the world can now view your marketing campaign. All they need is the right object to scan.
Analytics
All the experiences that you create using the app are accessible to the public. Another notable feature is that you can see the number of views received on the experience. This will let you know how your marketing campaign is performing.
The app is really innovative and also disruptive, with a plethora of use cases in the real world. It doesn’t matter what you are selling; Captum can add the AR touch to anything. If you are a business person, you are likely to share your business card with a lot of people.
You can simply add “Scan with Captum” text on the business card. The person can then scan the card and learn more about your business with audio and video touch.
That’s all, mate!
Signing off…
Captum is undoubtedly an innovative application, and it can set you apart from the crowd distributing flyers and business cards. When it comes to marketing, it is always innovation that has lead to compelling and surprising conversion rates. Give it a try; you’ll surely fall in love with it.
Price: Free (In-App purchases)
Download from website: captumapp.com
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