British Airways says its 15000 cabin crew will be equipped with iPhone XR to offer quality personalized customer service, in an official press release. This follows its 4-Star Airline Rating by Skytrax Certified Rating Agency.
Skytrax’s star rating was awarded to British Airways on its excellent Product standards across different travel cabins, Staff Service for the Onboard and home-base Airport environments.
iPhone To Help Cabin Crew Offer Flight, Meal Preference & Other Details
Thus, British Airways set up investment worth £6.5bn, and the above action is part of its exercise to serve over 45 million customers each year, says the press release.
Karen Slinger, British Airways’ Head of Inflight Customer Experience, said, “Our customers spend up to 14 hours with our cabin crew on a single flight and we know from the recent success at the Skytrax Awards that the care provided by our people has a huge impact on the overall customer experience and is what sets us apart from other airlines. This investment is about further empowering our crew and providing them with everything they need to deliver the very best service to our customers while in the air.”
The new iPhone XR’s are preloaded with a selection of apps to help crew offer instant additional assistance to their customers during their flight. It will provide them access to information such as previous flight details and meal preferences, enabling them to personalize every interaction.
The presser says, “Bradley Smith, 27, one of the first cabin crew to receive a brand-new iPhone XRs says the phones are enabling a step-change in customer service: “Recently, when a customer realized that he had forgotten to order a special meal, he was really impressed when I quickly took out the phone, logged onto ba.com and ordered a meal for his return journey – all within a matter of minutes in the middle of the flight.”
“It felt so rewarding to be able to immediately resolve the situation for the customer. All my crew reference guides are also loaded onto the phone, so everything I need is in my pocket throughout each flight; it really has made a huge difference already.”
British Airways Plans Investments in Technology to Offer Best Customer Service
Another interesting initiative launched early this year – Help Me; a brand-new section of ba.com helps customers make changes in their flight bookings and creating awareness about their consumer rights in case they change flight plans.
British Airways provided iPads to Senior Cabin Crew onboard every flight earlier, and that went off successfully. On this ground now, BA offers iPhone XR to its Cabin Crew and Staff to serve better.
The release says, “The airline also announced a multi-million-pound investment in training for its staff based at Heathrow, with every agent now trained to help customers with a range of different queries and personally reach out to them at the airport using iPads loaded with a host of specialist apps.”
British Airways aims to fly ahead of its compatriots and offer superlative customer experience. This it will by the installation of high-speed, industry-leading WiFi across the fleet, which will help cabin crew access the latest information for customers on their devices while in flight.
The iPhone XR all-screen design as claimed by Apple has the longest battery life, fastest performance, water, and splash resistant, offering studio-quality photos and 4K video. It has Face ID secure feature and can be considered as a brilliant upgrade.
I am flying to London tonight on British Airways. Are you too? Let me keep an eye on the cabin crew who can help change my meal preference on the return flight, flipping over their brand new iPhone XR!!