Following the unfortunate discontinuation of Samsung Galaxy Note 7 line, Apple and Huawei are expected to benefit the most. Customers looking for dual-camera system smartphones like iPhone 7 Plus as well as Huawei’s upcoming Mate 9 will play a key role in boosting the orders of these two major smartphone makers of the world.
As expected, Apple is believed to benefit a lot from the battery explosion issue of Galaxy Note 7. However, according to KGI Securities analyst Ming-Chi Kuo, the benefits are mostly reflected in the raised forecasts rather than the actual iPhone shipping numbers.
“Consumers that have switched from Note 7 to iPhone after the recall and halted production can be identified as having the following characteristics: (1) no trust in the Samsung brand anymore; (2) could be former iOS users; (3) like dual camera feature; and (4) like the subsidy packages of telecom operators (iPhone 7 and 7 Plus were the most promoted flagship models in September).” Ming-Chi Kuo.
According to the report, those 12-14 million Note 7 units which were likely to ship prior to the battery explosion issue, around 5-7 million will switch to iPhone 7 Plus. The analyst states Huawei will also immensely gain from the Note 7’s trouble-thanks largely to its huge popularity in China and Europe.
Following the record decline in iPhone sales in the recent quarters, Apple was desperately looking for some morale booster. With the iPhone 7 and 7 Plus passing the acid test due largely to the superb performance and its biggest rival being embroiled into huge controversy, the Cupertino-based company seems to have found the much-needed momentum. However, the better than expected sales of the newest iPhones must be credited to the enviable quality that the smartphones boast of.
It’s a bit of a surprise that Google Pixel and Pixel XL are not considered to benefit majorly from the failure of Note 7.