Seems Apple is going through one of the toughest times it has ever come across. Hardly had the shocking news of the first negative growth quarter since 2003 in the wake of the rather dismal sales of iPhone, iPad and Macs rocked the tech world, yet another extremely disappointing news surfaces; which is going to put huge pressure on the Cupertino-based company.
As per the latest data, Notebook sales have also slumped to newest low. The sales of MacBook, MacBook Air and MackBook Pro were recorded at an estimated 2.53 million in the first quarter of 2016-significantly down from an estimated 3.4 million in the previous year quarter as per the market research firm TrendForce.
Apple’s Notebook Sales Slum to Estimated 2.53 Million
In the first quarter, Apple did not have any new MacBook products ready for the market, nor did it lower MacBook prices to generate sales. Apple’s Wintel-based competitors, on the other hand, benefitted from Windows 10 and the steady supply of Intel’s Skylake CPUs. They were able to have numerous new products ready to promote and ship.
As a result, MacBook shipments suffered a massive quarterly decline of 40.4% in the first quarter and Apple retreated to the sixth place in the ranking.
Notebook’s market share has reportedly been slumped to an estimated 7.1% in the first quarter of this year as against the 8.8% in the previous March quarter last year.
There has been a huge decline in the sales of Windows-based PCs as well as Notebooks recently.
Though the tech giant was still the sixth largest notebook vendor behind Lenovo, HP, Del, ASUS, Acer, it has fared better than its biggest rival Samsung and Toshiba.