Apple’s iPhone Xs and Xs Max See Lukewarm Response in India

Apple’s plans to capture the smartphone market in India seem far from reality as higher prices (compared to other smartphones) followed by government restrictions limit the sales of iPhone Xs and iPhone Xs Max.

Apple’s dream to build a strong user base for its iPhones in India is still a far cry. As per the reports from a leading financial daily, Apple’s flagship phones – iPhone Xs and iPhone Xs Max – have seen lower sales in the local markets.

If we compare the sales figures of previous devices with the current ones after the first weekend, it came to know that 40-45% of the stock was unsold as of Sunday night.

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Weak Sales of iPhone Xs/iPhone Xs Max in India

Economic Times, one of the prominent financial media in India, spoke to four large multi-brand retail chains and three Apple Premium Resellers (APR) chains across the country with more than 1,500 stores among them.

Senior people from the retailers revealed that there was slightly considerable iPhone stock left after the first-weekend sale. This is the first time this has happened, which is in “stark contrast” to previous years.

While sales of iPhone X were compared to the current iPhone Xs and iPhone Xs, analysts found that sales of new devices are reportedly around 55-60% in the first three days of sale.

Although the sales of current iPhones are better than iPhone 8, it shows a downward curve on the business chart. Experts believe that the smartphone market in India is largely dominated by low-cost phones, and Apple sells pricier devices here.

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Notably, India has a tremendous market potential for smartphones, but Apple enjoys a very little chunk of just 2% in a country with a population of 1.324 billion people. In the first half of 2018, Apple could sell fewer than one million iPhones.

Apple has some hopes from iPhone XR, which might put up a good show when it launches later this month.

Apple has long set its eyes on eastern markets as the company has pinned high hopes on China and India – two large markets for smartphones. However, the company has to face some restrictions in both these markets.

In India, Apple is already facing issues of weak sales following executive exodus and DND app. While in China, Apple was asked to comply with fresh cyber security laws and as per the laws, the tech giant has to allow local servers to control iCloud data of Chinese customers.

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Signing off…

For the last couple of years, Apple has been planning to set up its manufacturing units in India. But for some unforeseen reasons, the company fails to do so. If Apple succeeds in setting up its manufacturing facilities in India, it can control the prices of iPhones.

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Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.

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