Apple Watch Shipments Grew by 51 percent in Q3 2019: Strategy Analytics

According to a market research firm, Apple Watch "remains a long way ahead" in smartwatch shipments as of Q3 2019. While Samsung established itself as the number 2 competitor, overall Apple Watch marketshare has risen to a massive 47.9 percent

Apple Watch remains the market leader in the smartwatch industry. Strategy Analytics, a market research firm, indicated that Apple’s global smartwatch shipments increased by 51 percent as of Q3 2019. This is slightly less than the 73 percent growth that Samsung experienced in the same period. However, Apple’s shipments at 6.8 million units dwarf Samsung’s 1.9 million.

According to Strategy Analytics, Apple’s overall market share has increased to 47.9 percent as of Q3 2019. Strategy Analytics describes them as the “clear industry leader.” Fitbit, meanwhile, recorded a substantial decline in their marketshare, from 15 percent last year, to just 11.3 percent at present. This was accompanied by marginal, 7 percent growth in year-on-year sales.

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Smartwatch Industry Grows as Apple Leads

These numbers tell us some important things. For starters the smartwatch industry is not in decline despite what naysayers may claim. Total year-on-year growth for the market for 42 percent. This means that people are buying more smartwatches than ever before, and the rate of adoption is increasing too.

However, there is a major consolidation going on in the market. Most growth was concentrated with the two biggest players, Apple and Samsung. Meanwhile, Fitbit, an early bird contender that Google’s now acquiring, is seeing its share come down. This is what Strategy Analytics had to say, overall, about Apple Watch’s position in the market:

Apple shipped 6.8 million smartwatches worldwide in Q3 2019, rising an above-average 51 percent from 4.5 million in Q3 2018. Apple Watch remains a long way ahead of the chasing pack and its global smartwatch marketshare has grown from 45 percent to 48 percent in the past year. Apple Watch continues to fend off strong competition from hungry rivals like Fitbit and Samsung. Apple Watch owns half the worldwide smartwatch market and remains the clear industry leader.

Global Smartwatch Vendor Shipments and Marketshare in Q3 2019 by Strategy Analytics

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It’s interesting to note that Apple themselves haven’t released official sales data for Apple Watch units shipped. However, analysis firms are able to make reasonable estimates based on revenue. Apple Watch’s remarkable versatility is a key factor behind its market success, with the device even having saved lives.


Jignesh Padhiyar
Jignesh Padhiyar is the co-founder of who has a keen eye for news, rumors and all the unusual stuff that happens around Apple products. During his tight schedule, Jignesh finds some moments of respite to share side-splitting contents on social media.
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